Results 31 to 40 of about 2,003 (160)
Impulse Buying Behavior on Modern Retail
Retail business has a rapid development, especially in Indonesia. It is indicated by the increasing number of traditional retail business which begins to fix itself into a modern retail business or an independent modern retail business. The increased number of modern retail pushes the competition of the business world to the next level, so it requires ...
Ni Made Rastini, I Nyoman Nurcaya
openaire +2 more sources
Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
openaire +1 more source
Millennia’s impulsive buying behavior: does positive emotion mediate? [PDF]
Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy. As a group of people, millennialism is a potential market segment.
Achmad Choirul, Yessy Artanti
openaire +2 more sources
Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior [PDF]
Impulse buying is a significant aspect of consumer behavior and a critical concept in the marketplace. Dramatic increases in consumption and possibility of credit buying all over the world has provided appropriate situations for impulse buying, however ...
Mohsen Nazari, Amir Hosein Ghaderi Abed
doaj
Effects of Negative Emotions and Cognitive Characteristics on Impulse Buying During COVID-19
The COVID-19 pandemic has seriously disrupted the individual buying habits along with their consumption patterns. Previous studies indicated that anxiety and depression were related to impulse buying.
Yongjuan Yu
doaj +1 more source
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness.
Negara, Danes Jaya +1 more
openaire +4 more sources
The Role of Religiosity and Spirituality on Impulsive Buying
This article aims to analyze religiosity and spirituality's roles to prevent the impulsivity of buying. Impulse buying is an irrational, unplanned, spontaneous buying behavior aimed to seek pleasure and emotional fulfillment.
Wiwik Maryati +2 more
doaj +1 more source
A Review of Impulse Buying Behavior
Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et.al, 2011). The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of ...
Ravi Shankar Bhakat, G. Muruganantham
openaire +2 more sources
This study aims to determine the effect of Fear of Missing out and the use of paylater applications on impulse buying behavior in terms of maqashid sharia.
Muhammad Ikhsan Harahap +2 more
doaj +1 more source
The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying
Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying.
Putri Dwi Fazrin, Salim Siregar
doaj +1 more source

