Results 51 to 60 of about 50,186 (191)
Personality in Computational Advertising: A Benchmark [PDF]
, 2016 In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping.
Roffo, Giorgio, Vinciarelli, Alessandro
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, 2016 This issue has a distinctive distribution management and retailing emphasis with research includes papers on closed loop distribution networks, the built environment influence on the frequency of grocery shopping, how shyness and sociability impact on ...
Towers, Neil
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Dispositional and Situational Antecedents of Consumer’s Impulse Buying Behavior [PDF]
, 2019 Impulse buying is a well-known fact. With the increase in internet users and growth in e-commerce, consumers have more opportunities for impulse buying. Over $4 billion US economy is based on impulse buying.
Asif Khan, Muhammad
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PENGARUH LINGKUNGAN TOKO DAN KECENDERUNGAN BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULS [PDF]
, 2014 This paper aims to explore the process by which four store environment (music, light,employee, and layout) and two individual characteristics (shopping enjoyment tendency(SET) and impulse buying tendency (IBT)) influence impulse buying behavior ...
Rahmadi, Mufti
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Impulsive Buying Tendencies and Personality: Cognitive and Affective Aspects
Psychiatry InternationalImpulsive buying is a growing problem of modern society with significant financial and psychological consequences, and it is necessary to examine the mechanisms underlying it. Understanding the mechanisms driving this behaviour is crucial. Impulsive buying consists of two key aspects: a cognitive aspect, characterised by a lack of planning and ...
Fayyaz Hussain Qureshi +2 more
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Reinforcing Consumers’ Impulsive Buying Tendencies through M-Devices and Emails in Pakistan [PDF]
Interdisciplinary Journal of Information, Knowledge, and Management, 2018 Aim/Purpose: The current study investigates the relationship between mobile and email marketing and consumer impulse buying tendencies in Pakistan. Background: Technology has become a primary driver for all business operations, which has dramatically transformed the wireless communications marketing paradigm.
Abdul Waheed +2 more
openaire +1 more source
A STUDY OF PLANNED IMPULSIVE BUYING ON CONSUMERS IN INDONESIA [PDF]
, 2014 Marketing process in a company will be successful if they can understand the unique character of their consumers. Unique characteristic of Indonesian consumer who unplanned and who have unplanned spending pattern became such opportunities for the company
Diana , Aqmala, Naili , Farida
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An Integrative Study on Impulse buying [PDF]
, 2020 Researches of impulse buying have received wide and considerable interests during the past decades. However, these studies tend to differ heavily from each other in term of their research backgrounds, applied theories, methodologies, sample ...
LIN, YUAN
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What are the driving factors behind the rise of spreads and CDSs of Euro-area sovereign bonds? A FAVAR model for Greece and Ireland [PDF]
, 2012 This paper examines the underlying dynamics of selected euro-area sovereign bonds by employing a factor-augmenting vector autoregressive (FAVAR) model for the first time in the literature.
Apergis, Nicholas, Mamatzakis, Emmanuel
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CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
Beykoz Akademi Dergisi, 2018 In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has been a growing demand for measurement tools capturing the multidimensional nature of buying processes.
openaire +3 more sources