Results 31 to 40 of about 50,514 (287)
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors.
Danes Jaya Negara +1 more
doaj +1 more source
Studi ini bertujuan menguji pengaruh impulse buying tendency dalam memoderasi hubungan antara discount price,in-store display dan sales people pada pembelian impulsif. Secara khusus, studi ini menguji apakah discount price, in-store display, sales people
Agustina Setiyowati +1 more
doaj +1 more source
Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study. Findings: From all the hypotheses proposed, only 3 out of 7 that are significant and supported Research ...
Dian Savitri, Nurul Aini, Joko Suyono
openaire +2 more sources
Investigating the effects of shyness and sociability on customer impulse buying tendencies [PDF]
Purpose – The effect of personality traits on impulse purchase is not well understood. The purpose of this paper is to investigate how two such traits, shyness and sociability, impact on impulse buying tendency. Understanding drivers of impulse purchase, a significant source of retail sales, is important to succeed in the challenging environment that ...
Dhaundiyal, Mayank, Coughlan, Joseph
openaire +3 more sources
Analisis Pengaruh Variabel Antisedan Dari Impulse Buying (Studi Empiris Pada Giant Ekstra Jatiasih)
Perkembangan dalam bisnis ritel di Indonesia terus mengalami pertumbuhan yang positif dalam 10 tahun terakhir. Untuk menghadapi persaingan yang semakin ketat, Setiap perusahaan ritel perlu memperhatikan perilaku konsumen di dalam toko seperti pembelian ...
Teofilus Teofilus, Steven Ng
doaj +1 more source
This study aims to identify the relationship and role of romantic breakups on impulsive buying in college students. This study used a non-experimental correlational method with a quantitative approach through regression and descriptive statistical ...
Azmy Nurulhusaini Itsnan Achmad +1 more
doaj +1 more source
This phenomenon of impulsive buying, almost everyone must have done it consciously or not. One of the shopping centers, Solo Grand Mall, gets visitors reaching 10.0000 to 15.000 people every day while on weekends it reaches 20.000 in a day.
Zulfatus Sa’diah, Raisatul Karimah
doaj +1 more source
The Effect of Self-Control and Ease of Transactions on Impulsive Buying Tendencies
The current era of digitalization makes people shop without using cash, this can then be related to the convenience factor that can encourage consumers to behave impulsively when shopping or without planning. At the same time consumers are also faced with a situation of ability to self control, for example when they see a new product discount and so on.
Ahmad Qoni Dewantoro +4 more
openaire +1 more source
The Relationship Between Executive Functions and Impulsive Buying: A Structural Equation Model
Objective: Planning, set-shifting, and inhibition are processes that come into play in people’s decisionmaking behavior in their daily lives and are components of executive functions.
Hasibe Arıcan, Hatice Kafadar
doaj +1 more source
The Bergen Shopping Addiction Scale: reliability and validity of a brief screening test [PDF]
Although excessive and compulsive shopping has been increasingly placed within the behavioral addiction paradigm in recent years, items in existing screens arguably do not assess the core criteria and components of addiction.
Aboujaoude +71 more
core +3 more sources

