Results 21 to 30 of about 50,514 (287)
DeReMa (Development Research of Management): Jurnal Manajemen, 2018 The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing.
Berto Mulia Wibawa +1 more
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Impact of personality traits and product involvement on clothing impulsive buying [PDF]
مدیریت بازرگانی, 2016 Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade +2 more
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Regulasi Diri dan Pembelian Impulsif Remaja Akhir Penggemar K-Pop dalam Membeli Merchandise K-Pop
Guidena, 2023 Impulse buying is irrational buying behavior because it is less able to make careful consideration before buying, which is supported by a strong desire from within without thinking about its use.
Erly Marcella Padji +1 more
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Female self-gifts buying behaviour: impulse purchase and product involvement [PDF]
, 2015 This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Kemp, L. +5 more
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Impulse buying tendency in online food delivery service among Muslims in Indonesia [PDF]
Innovative MarketingThis study investigates the factors influencing impulse buying behavior in online food purchases in Indonesia. The research gathered data from 270 valid respondents from the Muslim community through an online survey (Google Forms).
Nur Rizqi Febriandika +2 more
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Identifying factors affecting consumers purchase incidence at retail trade shows [PDF]
, 2012 The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are represented by store environmental
Korneliussen, Tor, Tafesse, Wondwesen
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Asian Academy of Management Journal, 2019 The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of extraneous, market-related stimuli and internal psychological factors. The extant literature on this has majorly focused on the antecedents of impulsive shopping, prominent among these include traits (like sensation-seeking and impulse buying tendency or IBT ...
Chandan Parsad +2 more
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HARGA DIRI DAN KONFORMITAS TERHADAP PEMBELIAN IMPULSIF FASHION THRIFT [PDF]
, 2023 The development of social media has also had an effect on the fashion sector, namely by the emergence of the thrift fashion trend. Branded goods at low prices cause buyers to ignore functional aspects and make impulsive purchases.
Zulfaidah, Umami
core
Revista de Administração IMED, 2022 Music festivals are becoming increasingly important in the provision of experiential consumption, with significant economic and social impacts. The study aims to understand what the Portuguese think about VIP areas at music festivals, and to identify ...
Sara Pinto Fernandes +3 more
doaj +1 more source
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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