Results 11 to 20 of about 50,514 (287)

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

open access: yesJurnal Aplikasi Manajemen
The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono   +5 more
doaj   +2 more sources

Exploring the associations between early maladaptive schemas and impulsive and compulsive buying tendencies. [PDF]

open access: yesFront Psychiatry, 2023
The main purpose of this preliminary study was to investigate a potential relationship between early maladaptive schemas (EMSs) and impulsive and compulsive buying tendencies in a sample of young adults (college students). This research adds to the cognitive perspective of consumer behavior that the cognitive schemas putatively associated with early ...
Rocha S   +6 more
europepmc   +6 more sources

Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time

open access: yesSocial Sciences and Humanities Open, 2021
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational ...
Ika Febrilia, Ari Warokka
doaj   +1 more source

PERSONAL AND CULTURAL FACTORS INFLUENCING CONSUMERS’ IMPULSE BUYING BEHAVIOR: A DEVELOPING COUNTRY PERSPECTIVE

open access: yesInternational Journal of Business Reflections, 2022
The purpose of this study is to investigate the influence of Personality, shopping enjoyment tendency, materialism, impulse buying tendency, and cultural dimension namely collectivism and individualism on impulse buying behavior.
Aleem Raza   +2 more
doaj   +1 more source

Influence of Shopping Motivation and Impulse Buying Behaviour on the Commercial Activities at the Airport: Evidence from India [PDF]

open access: yesAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2022
The study aims to explore the motivating factors and impulse buying tendency of the Indian customers at the airport retail shops that may lead to the commercial activities.
Padake VAISHALI, Kanabar KAVITA
doaj   +1 more source

The effect of personal factors and situational factors on impulse buying on Tiket.com users in Indonesia

open access: yesAsian Management and Business Review, 2023
This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
doaj   +1 more source

ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE

open access: yesJurnal Performa, 2022
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally.
Vincentius Edbert Arijaya   +1 more
doaj   +1 more source

Religiosity and Impulsive Buying Tendencies: A model and Empirical Application [PDF]

open access: yesJournal of Islamic Business and Management (JIBM), 2020
Impulsive buying is a dream segment for retailers and marketers. Stimulants in retail environment evoke a sudden urge for the acquisition of products spontaneously. This desire for immediate possession and instant gratification may get an effect from the religious orientation and various beliefs of an individual.
Muhammad Danish Habib   +2 more
openaire   +1 more source

Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions [PDF]

open access: yes, 2013
PurposeThe purpose of this paper is to examine how abstract vs concrete mindsets impact consumers’ post-purchase affective states. Drawing on construal level theory, the study examines when consumers experience “pleasure” or “guilt” after impulse buying ...
Ishii, Hiroaki   +3 more
core   +2 more sources

Does mass media fuel, and easy credit facilitate, impulse buys? [PDF]

open access: yes, 2008
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus.
Huovinen, Pasi, Rouvinen, Petri
core   +2 more sources

Home - About - Disclaimer - Privacy