Results 11 to 20 of about 50,514 (287)
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective
The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono +5 more
doaj +2 more sources
Exploring the associations between early maladaptive schemas and impulsive and compulsive buying tendencies. [PDF]
The main purpose of this preliminary study was to investigate a potential relationship between early maladaptive schemas (EMSs) and impulsive and compulsive buying tendencies in a sample of young adults (college students). This research adds to the cognitive perspective of consumer behavior that the cognitive schemas putatively associated with early ...
Rocha S +6 more
europepmc +6 more sources
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational ...
Ika Febrilia, Ari Warokka
doaj +1 more source
The purpose of this study is to investigate the influence of Personality, shopping enjoyment tendency, materialism, impulse buying tendency, and cultural dimension namely collectivism and individualism on impulse buying behavior.
Aleem Raza +2 more
doaj +1 more source
Influence of Shopping Motivation and Impulse Buying Behaviour on the Commercial Activities at the Airport: Evidence from India [PDF]
The study aims to explore the motivating factors and impulse buying tendency of the Indian customers at the airport retail shops that may lead to the commercial activities.
Padake VAISHALI, Kanabar KAVITA
doaj +1 more source
This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
doaj +1 more source
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally.
Vincentius Edbert Arijaya +1 more
doaj +1 more source
Religiosity and Impulsive Buying Tendencies: A model and Empirical Application [PDF]
Impulsive buying is a dream segment for retailers and marketers. Stimulants in retail environment evoke a sudden urge for the acquisition of products spontaneously. This desire for immediate possession and instant gratification may get an effect from the religious orientation and various beliefs of an individual.
Muhammad Danish Habib +2 more
openaire +1 more source
Effects of Consumers’ Construal Levels on Post-Impulse Purchase Emotions [PDF]
PurposeThe purpose of this paper is to examine how abstract vs concrete mindsets impact consumers’ post-purchase affective states. Drawing on construal level theory, the study examines when consumers experience “pleasure” or “guilt” after impulse buying ...
Ishii, Hiroaki +3 more
core +2 more sources
Does mass media fuel, and easy credit facilitate, impulse buys? [PDF]
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus.
Huovinen, Pasi, Rouvinen, Petri
core +2 more sources

