Results 111 to 120 of about 33,394 (203)

THE INFLUENCE OF PRICE DISCOUNT, HEDONIC MOTIVATION, AND E-WOM ON IMPULSIVE BUYING OF FASHION PRODUCTS

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to investigate how price discounts, hedonic motivation, and electronic word-of-mouth (E-WOM) influence the impulsive buying of fashion items on TikTok Shop.
Wenda Ventika Ariani, Nur Hidayah Al Amin, Fitri Wulandari   +2 more
doaj   +1 more source

THE EFFECT OF ASTROLOGY ON YOUNG CUSTOMER BEHAVIORS [PDF]

The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis.
Dortyol Ibrahim Taylan, Gulmez Mustafa, Kitapci Olgun   +2 more
core  

Psychology of impulse buying

, 1995
L'achat impulsif n'a, à ce jour, été étudié que dans les disciplines économiques et marketing. En psychologie, ce travail s'avère pionnier en la matière. Avant de sélectionner les concepts les plus adéquats quant à l'explication de ce type particulier de comportement, le premier chapitre a été consacré à une longue discussion épistémologique portant ...
openaire   +1 more source

The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect. [PDF]

Behav Sci (Basel)
Şen Doğan R.
europepmc   +1 more source

The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion. [PDF]

BMC Psychol
Liu M, Chen X, Yang B, Gao Y.
europepmc   +1 more source

HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY

, 2019
The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents.
openaire   +1 more source

Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites. [PDF]

PeerJ Comput Sci
Hongsuchon T, Chen SC, Khan A.
europepmc   +1 more source

Sport fans' curiosity and impulsive buying: mediation of social media use intensity. [PDF]

Front Sports Act Living
Chen CY, Chou YL, Lin YH, Lin YK.
europepmc   +1 more source

Impulsive Buying and Deferment of Gratification Among Adults With ADHD. [PDF]

Clin Psychol Eur
Einarsson SB, Sigurðsson BH, Kjartansdóttir SH, Magnússon P, Sigurðsson JF.   +4 more
europepmc   +1 more source

How personality traits influence impulsive buying through the sequential mediation of family dynamics and self control. [PDF]

Sci Rep
Xie P, Huang C, Xu T, Cui J.
europepmc   +1 more source