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The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior: A Study of Shopee Using University Students in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of twin date events, flash sales, and free shipping promotions on impulsive buying behavior among university students who use the Shopee application in Surabaya. The rise of promotional activities in e- commerce,
Intan Mitayani, Budi Prabowo
doaj  

AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z. [PDF]

Front Res Metr Anal
Monica George A, R R, Sebastian S, Kurian VG, Joy J.   +4 more
europepmc   +1 more source

Investigating the impact of CBT on reducing impulsive clothing purchases among youths: A cognitive distortion perspective. [PDF]

Medicine (Baltimore)
Oluah EB, Ogor UC, Ugwu EN, Atadoga MA, Okon D, Ncheke DC, Ozoemena LC, Awoke NN, Ekwueme UH, Egenti NT, Ezeuhara DC, Ofozoba OP, Opara CL, Omutal D, Nwobodo P.   +14 more
europepmc   +1 more source

Impulse Buying and Cognitive Dissonance: Differences in Self-Justification and Symbolic Consumption Among Adult South Korean Generation Z Sports Consumers. [PDF]

Behav Sci (Basel)
You J, Jeong KH.
europepmc   +1 more source

A study on the differences in social-face sensitivity and conspicuous consumption tendency based on sports consumers' impulse buying tendency: focusing on Generation Z. [PDF]

Front Psychol
Jeong KH, You J.
europepmc   +1 more source

Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]

Front Psychol
Wang M, Zhang W, Li Y.
europepmc   +1 more source

A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. [PDF]

Front Psychol
Xilai Q, Bashir T, Naseem A, Gul RF, Sadiq B.   +4 more
europepmc   +1 more source

Explaining and predicting consumer decision-making in E-commerce using an intelligent hybrid framework for impulsive and planned purchase behavior. [PDF]

Sci Rep
Cui N.
europepmc   +1 more source

Cognitive flexibility, impulsivity, and compulsivity in problematic consumption behaviours. [PDF]

PLoS One
Jara-Rizzo M, Oleas D, Rodas JA.
europepmc   +1 more source

Understanding Impulsive Buying Behavior of Fashion Products

The purpose of this study was to investigate effects of mobile shopping characteristics and perceived body image on impulsive buying behaviors of fashion products.
Soo-Hyun JUN
core