Results 71 to 80 of about 3,877,817 (149)

Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to ...
Aisyah Putri Agustin, Anton Agus Setyawan   +1 more
doaj   +1 more source

INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE

Journal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce ...
Ali Wardhana, Nicholas Marcelino
doaj   +1 more source

The effect of live selling promotions and discounts on impulsive buying among generation Z for fashion products on Tiktok Shop Indonesia, with fear of missing out (FOMO) as a mediating variable

Journal of Management Small and Medium Enterprises (SME's)
The rapid expansion of TikTok Shop has transformed consumer purchasing behavior, particularly among Generation Z, by fostering a highly interactive and psychologically driven online shopping environment.
Nurul Adilawati, Ika Diyah Candra Arifah, Ratih Amelia, Dhiyan Septa Wihara   +3 more
doaj   +1 more source

Time pressure drives impulsive buying behavior through hedonic motivation and utilitarian motivation: An e-commerce perspective [PDF]

People's consumption habits and other aspects of daily life have changed due to the internet's quick development. The COVID-19 pandemic accelerated the adoption of digital platforms, especially e-commerce, but recently, performance has declined on some ...
Rohman, Fatchur, Hapsari, Raditha Dwi Vata, Salsabila, Farah   +2 more
core   +1 more source

TikTok Users Impulse Buying Behavior: The Role of Empathy, Perceived Usefulness and Perceived Enjoyment

Journal of Indonesian Economy and Business
Introduction/Main Objectives: This research explores the factors influencing impulsive buying behavior of TikTok users. Background Problems While the social commerce landscape of TikTok and consumer behaviors are getting more and more complex, few ...
Ngo Thi Khue Thu, Hoang Thi Quynh Anh , Bui Le Quynh Anh , Nguyen Thi Thuy Duong , Nguyen Thi Phuong, Tran Le Uyen Nhi, Nguyen Thu Hang   +6 more
doaj   +1 more source

Streamer interaction and consumer impulsive buying in live-stream commerce: the mediating roles of trust and emotional arousal with anticipated regret as boundary condition

Frontiers in Communication
IntroductionOnline shopping’s convenience often drives impulsive buying, yet the associated regret emotions pose challenges for consumer satisfaction and businesses’ long-term customer relationship management.
Chengmin Wang, Baohua Chen, Shoufeng Hu, Shoufeng Hu, Jiahui Li   +4 more
doaj   +1 more source

Improving Impulse Buying Through Store Environment: The Roles of Shopping Enjoyment and Money Availability

Jurnal Aplikasi Manajemen
Impulsive buying behavior has become a fascinating area of study in consumer behavior, particularly in today's highly competitive retail landscape, where spontaneous purchases often play a pivotal role in driving sales.
Muhammad Nailul, Armanu Thoyib, Wahdiatmoko   +2 more
doaj   +1 more source

Unveiling Online Impulsive Buying on E-Commerce Platforms During Ramadan: The Role of Informativeness, Trust, Attitudinal Loyalty, and Self- Control

360
The swift expansion of e-commerce in Indonesia has altered consumer behavior, particularly given the prominence of platforms like Shopee and Tokopedia.
Juwita Yeassy Kurniasari, Michael Christian   +1 more
doaj   +1 more source

A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

Heliyon
The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in ...
Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang   +5 more
doaj   +1 more source

Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP

JPPI (Jurnal Penelitian Pendidikan Indonesia)
Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases.
Kristiana Astuti, Nadhila Sari, Hani Maisyarah Batubara, Kendis Anwar, Susi Evanita, Vidyarini Dwita   +5 more
doaj   +1 more source