The Dark Side of The Moon: Unmasking Behavioral Risk Behind Fintech Adoption Among Digital Natives
The rapid expansion of financial technology (fintech) has reshaped financial behavior, especially among digital natives in Indonesia. This study examines the impact of financial inclusion and financial literacy on online loan decisions and impulsive ...
Syarief Dienan Yahya +2 more
doaj +1 more source
Determinants of Impulsive Buying Behavior among Millennials and Generation Z [PDF]
This study examines the factors influencing impulsive buying behavior among Millennials and Generation Z by focusing on social environment, self-efficacy, social media, and hedonism. Using a quantitative approach, data were collected from 150 respondents
Rahim, Abd; Universitas Negeri Makasar +2 more
core +1 more source
Revealing Youngsters’ Impulsive Buying Behavior through Hedonic Shopping Motivations [PDF]
This paper evaluates the relationship between hedonic shopping motivations and impulsive buying behavior of young Chinese buyers. 615 respondents are surveyed using convenience sampling and analyzed through Structural Equation Modelling.
Shaikh, Hamid +5 more
core +1 more source
Social media engagement dan impulsive buying behavior pada mahasiswa yang melakukan belanja online [PDF]
Belanja online (online shopping) merupakan aktivitas menjual dan membeli barang maupun jasa dengan pemanfaatan teknologi internet. Bagi mahasiswa khususnya memanfaatkan teknologi internet dengan menghabiskan sebagian besar waktunya untuk melakukan akses ...
Mangkey, Maryshel Felisitas
core
IS GENDER WISE DISPROPORTION SEEN IN IMPULSIVE BUYING BEHAVIOR?
Impulse purchase or impulse buying describes any purchase which a shopper makes; through it was not planned in advance. The purpose of the present paper is to explore the concept of Impulsive buying behavior in different age groups.
Dr Harish Bapat +2 more
core +1 more source
Impulsive Buying Tendencies and Personality: Cognitive and Affective Aspects
Impulsive buying is a growing problem in modern society with significant financial and psychological consequences, and it is necessary to examine the mechanisms underlying it. Understanding the mechanisms driving this behavior is crucial.
Fayyaz Hussain Qureshi +2 more
doaj +1 more source
Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence. [PDF]
Zhang M, Shi G.
europepmc +1 more source
The Influence of Tiktok Influencers and Social Media on Impulsive Buying on Skintific
This study aims to analyze the influence of TikTok Influencers and social media on consumers' impulsive buying behavior regarding Skintific products. TikTok has evolved into an e-commerce platform through the TikTok Shop feature, leveraging influencer ...
Wahyu Fitriyansyah, Puti Kayimani Josika
doaj +1 more source
Impulsive traits and 5-HT2A receptor promoter polymorphism in alcohol dependents: Possible association but no influence of personality disorders [PDF]
Objective: Impulsive behavior in alcoholics puts them at serious risk of severer course of disease and has been related to the serotonergic neurotransmission dysfunction.
Bondy, Brigitta +4 more
core +1 more source
Islamic Financial Literacy Influence on Generation Z E-Commerce Impulsive Buying
This study examines the influence of Islamic financial literacy on impulsive buying behavior among Generation Z in the province of West Sulawesi, Indonesia, within the context of e-commerce consumption.
Rahmat Hidayat, Naufal Siantria
doaj +1 more source

