Results 31 to 40 of about 3,877,817 (149)

The Role of Openness Personality in Indonesia an Online Marketplace that Influences Online Impulsive Buying Behavior [PDF]

, 2023
The development of technological innovation in this era has resulted in shopping activities through online marketplaces, which are currently trendy and have shown increasingly high sales, which can be used as the right context to explore consumers ...
Michella Cecilia Iswanto, Rita, Rita, Rita Rita, Iswanto, Michella Cecilia   +3 more
core   +1 more source

FACTORS AFFECTING IMPULSIVE BUYING BEHAVIOR OF ORGANIC BRANDED PRODUCTS AMONG CONSUMERS IN SRI LANKA [PDF]

, 2023
Sri Lanka's organic food market is still relatively small and is seen to be a niche one. Regardless of the importance of popularizing organic branded products among consumers through impulsive buying, a few have discussed this matter yet in the existing ...
Lakchan U.G.C., Samaraweera G.C.
core   +1 more source

Narcissism predicts impulsive buying: phenotypic and genetic evidence

, 2015
Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying.
Shi, Yuanyuan, Fang, Xiang, Luo, Yu L. L., Cai, Huajian   +3 more
core   +1 more source

The Influence of Hedonic Motivation and Brand Love on Impulsive Buying of Muslim Fashion Products with Positive Emotion as an Intervening Variable

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the influence of hedonic motivation and brand love on the impulsive buying behavior of Muslim fashion products, with positive emotion as an intervening variable.
Annisa Zahra Salsabila, Muhammad Sholahuddin   +1 more
doaj   +1 more source

Impulsive buying in a social media environment: The role of Fear of Missing Out Among Generation Z [PDF]

BIO Web of Conferences
Social media has become an integral part of daily life for Generation Z and plays a growing role in shaping their consumption behavior. This study examines how social media use influences impulsive buying behavior, with fear of missing out (FoMO ...
Johan Irni Rahmayani, Nadhifah Nisrina, Rizkillah Risda   +2 more
doaj   +1 more source

Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach

Journal of Information Systems and Informatics
This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events using the TPB. This inquiry employs a quantitative causal approach using survey data from 154 Shopee users engaged in ...
Alif Baidhawi, Mira Afrina, Ken Ditha Tania, Rizka Dhini Kurnia   +3 more
doaj   +1 more source

Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace

Humanities & Social Sciences Communications
With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a comprehensive knowledge map and in-depth analysis of research on impulsive ...
Xiyun Gong, Choy Leong Yee, Shin Yiing Lee, Ethan Yi Cao, Abu Naser Mohammad Saif   +4 more
doaj   +1 more source

APPLICATION OF THE RANDOM FOREST ALGORITHM IN PREDICTING IMPULSE BUYING BY CONSUMERS ON INDONESIAN MARKETPLACE APPLICATIONS

Pilar Nusa Mandiri
The development of e-commerce in Indonesia has driven an increase in impulsive buying behavior influenced by emotional and situational factors. This study aims to determine the important factors that influence impulsive buying by applying the Random ...
Ni Nyoman Cory Villdina, Monica Julia Efata, Etania Frederika, Muhammad Sony Maulana   +3 more
doaj   +1 more source

Hedonic behavior in Shopee live shopping: social media marketing, celebrity endorser, and e-WOM on impulse buying

Manajemen dan Bisnis
This study aims to investigate the influence of social media marketing on impulsive buying behavior and hedonic behavior, and whether hedonic behavior can mediate the relationship between Social media marketing and impulsive buying behavior. his research
Fitri Amanda Lestari, Ilsya Hayadi
doaj   +1 more source

Understanding online impulsive buying behavior: In the fashion industry

, 2021
The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying.
Pinto, Catarina Alexandra Santos
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