Muslim impulsive buying behavior via e-commerce in West Java [PDF]
El-Jizya: Jurnal Ekonomi IslamIndonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act
Deni Lubis +2 more
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Exploring the impact of in-store events on impulsive buying behavior [PDF]
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhThe study is based on the Stimulus-Organism-Response (SOR) theoretical model to explore the impact of in-store events on customers’ impulsive buying behavior in hypermarkets in Vietnam.
Nguyễn Thị Thoa +2 more
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Millennia’s impulsive buying behavior: does positive emotion mediate? [PDF]
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
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Understanding Impulsive Buying Behavior of Fashion Products [PDF]
, 2022 The purpose of this study was to investigate effects of mobile shopping characteristics and perceived body image on impulsive buying behaviors of fashion products.
Soo-Hyun JUN
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Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
, 2022 Purpose: The present study operationalizes and tests the impact of extrinsic (store environment, promotional activities) and intrinsic (hedonism, materialism) variables on impulsive buying during the COVID-19 period.
Thaichon, Park +2 more
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Food Super Store Shopping Environment and Consumer Impulsive Buying Behavior [PDF]
, 2017 This study examines the impact of food super store shopping on impulsive buying behavior. The results highlight that discounted price, advertisement &promotion, visual merchandising and emotional attachment, have impact on consumer impulsive buying ...
Azfer, Syed Ali +1 more
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The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan
iRASD Journal of Management, 2019 Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as ...
Abdul Rauf +2 more
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 The study identifies factors of product packaging color that affect the impulse buying behavior of consumers through mediating variables such as Arousal, Impulsion, and Unplanned buying.
Nguyễn Nhật Đình Duy +1 more
doaj +1 more source
The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
doaj
The Impact of Big Five Personality towards Impulsive Buying Behavior [PDF]
, 2022 Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis,
Rizki, Firda Deviyana +7 more
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