Results 21 to 30 of about 3,877,817 (149)

A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2022
This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior.
Mehmet Ali Paylan, Yusuf Bahadır Kavas
doaj   +1 more source

Understanding impulse buying in E-commerce: The Big Five traits perspective and moderating effect of time pressure and emotions

Telematics and Informatics Reports
Impulsive buying behavior is crucial for understanding the psychological dynamics of consumer purchasing in the online marketplace. Identifying antecedents and moderating factors is vital to comprehensively understanding impulsive buying behavior.
Shu-Chin Huang, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike, Dalianus Riantama   +3 more
doaj   +1 more source

How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

Digital Business
This study explores the dynamics of consumer impulsive buying behavior—both affective and cognitive—on e-commerce platforms by identifying key shopping motivation factors and examining the role of customer value, which includes both hedonic and ...
Andri Dayarana K. Silalahi, Do Thi Thanh Phuong, Adi Prasetyo Tedjakusuma, Ixora Javanisa Eunike, Dalianus Riantama   +4 more
doaj   +1 more source

MENGENALI IMPULSIVE BUYING BEHAVIOR

, 2022
Mahasiswa mempunyai kebutuhan hidup yang perlu dikonsumsi setiap harinya, yaitu kebutuhan primer yang terdiri dari sandang, pangan, dan papan. Selain kebutuhan yang harus terpenuhi, mahasiswa juga memiliki keinginan untuk memiliki suatu produk tertentu ...
Muharsih, Lania
core   +1 more source

Pengaruh Financial Literacy Dan Value Shopping Terhadap Impulsive Buying Behavior [PDF]

, 2022
Penelitian ini bertujuan untuk menguji pengaruh financial literacy dan value shopping terhadap impulsive buying behavior dengan urges to buy impulsively sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dan partial least square (
Gita Ainun Qibtiyah, -
core  

Exploring the Impact of Conformity on Impulsive Buying: Implications for Counseling Practices

Jurnal Bimbingan dan Konseling Terapan
Given the increasing prevalence of impulsive buying behavior among football supporters, understanding the underlying social influences becomes crucial for effective intervention.
Henkbajeck Jomn Lospabai, Christiana Hari Soetjiningsih   +1 more
doaj   +1 more source

Associations between a one-shot delay discounting measure and age, income, education and real-world impulsive behavior [PDF]

, 2009
There has been discussion over the extent to which delay discounting – as prototypically shown by a preference for a smaller-sooner sum of money over a larger-later sum – measures the same kind of impulsive preferences that drive non-financial behavior ...
Stewart, N., Stewart, Neil, Reimers, S.J., Chater, N., Maylor, E.A., Reimers, Stian, Chater, Nick, Maylor, Elizabeth A.   +7 more
core   +1 more source

To Buy Or Not To Buy? A Behavioural Approach to Examine Consumer Impulse Buying Choice in Various Situations [PDF]

, 2013
Impulse buying is a phenomenon that has attracted attention from marketers and consumer researchers for decades. Whilst impulse buying has been studied extensively, there is a gap in our understanding of consumer impulse buying ...
MA, WEI,CHEN
core  

Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits [PDF]

The rapid growth of the retail market, coupled with increased consumer income, has led to a surge in impulsive and unplanned shopping. This study aims to examine the relationships between multi-sensory marketing, customers' moods, impulsive buying traits,
Nguyen, Nhu Y Thi, Le, Nguyen, Mai, Ngoc Thi Bich, Vu, Huyen Ngoc Thi   +3 more
core   +1 more source

Pengaruh Personality, Cultural, Materialism, Shopping Enjoyment Tendency terhadap Impulsive Buying Behavior Produk Pakaian di Surabaya [PDF]

, 2016
Penelitian ini bertujuan untuk menguji pengaruh Personality, Cultural, Shopping Enjoyment Tendency, Materialism, serta Impulsive Buying Tendency terhadap Impulsive Buying Behavior pada perilaku pembelian pakaian oleh konsumen di Surabaya.
ROESGINO, YUSUF SETRO
core   +2 more sources