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Impulsive Buying Behaviour of Renewed Product
2023Abstract: Consumers buying behaviour is different across the world based on their culture and background. In today’s competitive world companies trying to boost their sales through various strategies and promotional tools. The product should be attractive and have different characteristics so that companies are trying different marketing techniques ...
C Nagadeepa, Biju
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Impulse buying behaviour in cosmetics marketing activities
Total Quality Management & Business Excellence, 2015Programme evaluation regarding how to trigger consumers’ impulse buying behaviour has become a concern of enterprises in terms of developing effective marketing models. Using the quantitative method, this study probed into the effects of cosmetics consumers’ consumption situation and experiential marketing in marketing activities on brand image and ...
Pei-Tzu Wu, Cheng-Jong Lee
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In-Store Stimuli and Impulsive Buying Behaviour
International Journal of Strategic Decision Sciences, 2018The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside the retail store affect impulsive buying and such buying ...
Chandan Parsad +3 more
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The Impact of Culture on Impulse Buying Behaviour
Global Conference on Business and Social Sciences Proceeding, 2020Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015).
Fairuz Chowdhury, Melita Mehjabeen
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Challenges of E-Retailing: Impulsive Buying Behaviour
2013Abstract Purpose This chapter explores the relationship between impulsive online purchasing and the features of online consumers. Design/methodology/approach The data was collected through a survey questionnaire using
Katija Vojvodic, Matea Matic
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A STUDY ON IMPULSIVE BUYING BEHAVIOUR
2021Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture.
KURT, Samet +2 more
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Understanding Impulse Buying Behaviour: A Systematic Literature Review
Proceedings of International Conference on Business Management, 2022The consumer buying a product can be influenced not only because of the need for them but also by the sudden urge to buy them. Academic research on impulse purchases has proliferated significantly in recent decades, spanning the last sixty years. However, attention to this phenomenon has been vitally discussed in the past few years.
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The Study of Consumers' impulse buying behaviour
Abstract: We have examined the spatially homogenous and anisotropic Bianchi type-III cosmological model in the context of f(T) gravity, with the presence of holographic dark energy. Our work of a cosmological model contains a suitable function action, f(T).Pawar, K. N., Khan, A. S., Khan, I. I.
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