Results 91 to 100 of about 17,376 (199)
Different forms of consumers' impulsive buying behavior [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 In this manuscript, authors first define and explain the concept, as well as the types of impulsive (unplanned) purchases, and then the techniques that can be used to encourage consumers to perform them.
Alimpić Stefan, Perić Nenad
doaj
Impulse Buying Behaviour of Young Males in an Airport Environment [PDF]
, 2013 The aim of this study is to conclude different areas and factors of impulse buying behaviours at the airport environment. The most important factors and research papers are researched on to find out how the topic has been regarded in the past.
Vänniä, Eeva
core
Review of Management and EntrepreneurshipThis research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework.
Gracela Marisa Sanapang +2 more
doaj +1 more source
The Study on Antecedents of Consumer Buying Impulsiveness in an Online Context [PDF]
, 2010 The global recession caused by the financial tsunami has seriously impacted numerous industries. Although the market scale of global e-commerce market has declined, global online shopping continues to grow.
Chih, Wen-Hai +4 more
core +1 more source
Point of Sales Promotions and Buying Stimulation in Retail Stores [PDF]
This paper analyzes drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants of sensitivity
Rajagopal
core
Tạp chí Phát triển và Hội nhậpThis research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying.
Long Cuu Hoang +4 more
doaj +1 more source
Shopping Context and the Impulsive and Compulsive Buyer [PDF]
, 2013 Impulsive and compulsive buying are behaviors with unique antecedents and consequences. Each has been studied at length but not in the duel context of offline and online retail environments.
Flight, Richard L, Scherle, Jarrod
core +1 more source
Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour [PDF]
, 2014 This study argues that impulse buying behaviour (IB) should be multi-faceted and proposes to use urgency-premeditation-perseverance-sensation-seeking (UPPS) as the measurement to examine various types of IB.
Ma, Jenny Wei-Chen
core
Arousal and Merriment as Decision Drivers among Young Consumers [PDF]
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of ...
Rajagopal
core
The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect. [PDF]
Behav Sci (Basel)Şen Doğan R.
europepmc +1 more source