Results 51 to 60 of about 17,376 (199)

Mindfulness as The Predictor of Online Impulsive Buying Tendency in Indonesian Early Adulthood

Jurnal Psikologi Teori dan Terapan
Background: Online shopping attracts early adults (ages 20-39) due to price, convenience, time efficiency, etc, who are trying to regulate their shopping activities, and mindfulness is one approach can help individuals be aware of shopping behavior ...
Blanca Natalie, Flaviana Rinta Ferdian
doaj   +1 more source

Generation Y and Z’s Attitude Toward Online Video Advertisement Effect on Impulsive Buying Tendency: Evidence from TikTok

Review of Management and Entrepreneurship, 2023
This research was carried out to examine the factors impacting the impulsive buying tendency of young consumers, focusing on Generation Y and Z, through online video advertisements on TikTok.
Api Adyantari
doaj   +1 more source

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

Frontiers in Psychology, 2022
Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19).
Hung Xin Li, Komal Hassan, Haider Ali Malik, Marhana Mohamed Anuar, Tariq Iqbal Khan, Mohd Rafi Yaacob   +5 more
doaj   +1 more source

HUBUNGAN SEGMEN VALS (VALUE AND LIFESTYLE) DENGAN IMPULSE BUYING PADA KONSUMEN FACTORY OUTLET DI KOTA BANDUNG [PDF]

, 2016
Penelitian ini bertujuan untuk menguji apakah ada hubungan antara segmen VALS (Value And Lifestyle) dengan Impulse Buying pada konsumen factory outlet di kota Bandung.
Mahira, Ghina
core  

Pengaruh Hedonic Consumption Tendency, Fashion Involvement, dan Visual Merchandising terhadap Impulsive Buying pada Gen Z di Oh Some Carefour Medan

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study aims to examine the influence of hedonic consumption tendency, fashion involvement, and visual merchandising on impulsive buying among Gen Z at Oh Some! Carefour Medan.
Tiara Nurul Syahida, Marliyah Marliyah, Nurbaiti Nurbaiti   +2 more
doaj   +1 more source

Impulse buying tendency in online food delivery service among Muslims in Indonesia [PDF]

Innovative Marketing
This study investigates the factors influencing impulse buying behavior in online food purchases in Indonesia. The research gathered data from 270 valid respondents from the Muslim community through an online survey (Google Forms).
Nur Rizqi Febriandika, Cindy Puspitasari, Maziyyatul Muslimah   +2 more
doaj   +1 more source

The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis

ECONOMICS, 2021
The Covid-19 pandemic has ushered in a new age in the world. We are still grappling with the implications in various areas of our everyday lives. The impulsive buying habits of consumers, the supply chain, and the whole industry are not exceptions ...
Mukit Mohammad Mushfiqul Haque, Nabila Nusrat Jahan, Abdel-Razzaq Assim Ibrahim, Shaznin Kazi Fatema   +3 more
doaj   +1 more source

Does mass media fuel, and easy credit facilitate, impulse buys? [PDF]

, 2008
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus.
Huovinen, Pasi, Rouvinen, Petri
core   +2 more sources

Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying

Cogent Business & Management
Many studies have considered online consumer behaviour topics. The growth of e-commerce and social media leads us to examine their effects on online customer behaviour, especially online impulsive buying behaviour.
Jantima Banjongprasert
doaj   +1 more source

Deciding when to decide : time-variant sequential sampling models explain the emergence of value-based decisions in the human brain [PDF]

, 2012
The cognitive and neuronal mechanisms of perceptual decision making have been successfully linked to sequential sampling models. These models describe the decision process as a gradual accumulation of sensory evidence over time. The temporal evolution of
Büchel, Christian, Gluth, Sebastian, Rieskamp, Jörg   +2 more
core   +1 more source