Results 241 to 250 of about 10,378 (269)

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Loes Janssen, Alexander P Schouten
exaly  

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Esther Lim
exaly  

Influence

Journal of Trauma Nursing, 2019
openaire   +2 more sources

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Daniel Belanche, Luis V Casaló, Marta Flavian   +2 more
exaly  

Influences and Influencers

2023
openaire   +1 more source

The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior

Environmental Communication, 2022
Sophie C Boerman, Marijn H C Meijers
exaly  

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Technological Forecasting and Social Change, 2021
Hanna Reinikainen, Teck Ming Tan, Vilma Luoma-Aho   +2 more
exaly  

Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories

Journal of Interactive Advertising, 2022
Ilyoung Ju, Chen Lou
exaly  

How Influencers Influence: Conceptualizing the Influencer Map for Marketing

2022
Karen Freberg, Brian G. Smith, Lauren Silva   +2 more
openaire   +1 more source

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

International Journal of Advertising, 2022
Liselot Hudders, Steffi De Jans
exaly