Results 261 to 270 of about 193,030 (298)

The Influence in Twitter: Are They Really Influenced?

2013
Twitter is a popular social network service which is continuously growing. Because Twitter has become an efficient platform for advertising companies as a new vast medium, it is obvious that finding influential Twitter users and measuring their influence are important.
Juyup Sung, Seunghyeon Moon, Jae-Gil Lee 0001   +2 more
openaire   +1 more source

Improving Influence Operations by Defining Influence and Influence Operations

2013
Abstract : For the foreseeable future, the U.S. military will continue to protect U.S. interests and project power within areas rife with internal conflicts and faltering states. Conditions within such operating environments require land forces to influence populations, adversaries, and other regional or global audiences.
openaire   +1 more source

Influencing the Influencers

CFA Institute Magazine, 2010
Ashvin Vibhakar, Kha Loon Lee
openaire   +1 more source

Influence Lost, Influence Regained

1991
Ralph Waldo Emerson would probably not be displeased with the state of research on human infancy. His extolment of the moral superiority of Sel f-Reliance, and his belief that this virtue is especially evident in the behavior of “children, babes, and brutes,... their mind being whole, their eye as yet unconquered” (Emerson, 1865/1883, p.
Saul Feinman, Michael Lewis
openaire   +1 more source

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Journal of Business Research, 2021
Do Yuon Kim, Hye-Young Kim
exaly  

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services, 2023
Dominyka Venciute, Ricardo Correia
exaly  

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological Forecasting and Social Change, 2022
Hisashi Masuda, Jungwoo Lee
exaly  

Influencer Marketing Effectiveness

Journal of Marketing, 2022
Fine F Leung, Flora F Gu, Robert W Palmatier   +2 more
exaly  

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Loes Janssen, Alexander P Schouten
exaly  

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Lim
exaly