Results 261 to 269 of about 10,378 (269)

Influencing the Influencers

openaire   +1 more source

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Journal of Marketing
Andreas B Eisingerich
exaly  

Sorensen, Peter F.: Influences, Influencer, and Still Influencing

2020
openaire   +1 more source

Does your company have the right influencer? Influencer type and tourism brand personality

Tourism Management
Jin Zhang
exaly  

Environmental Influences

2019
Nick van Dam, Jos Marcus
openaire   +1 more source

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness

Journal of Promotion Management
Yang Feng, Quan Xie
exaly  

Peter F. Sorensen: Influences, Influencer, and Still Influencing

2017
openaire   +1 more source

ANALYZE THE INFLUENCE OF INFLUENCERS ON THE MARKET: ON THE BASES OF INDIAN INFLUENCERS

Ishita Deb, Anindito Bhattacharya
openaire   +1 more source

Influence and Counter-Influence in Networks

Sudipta Sarangi, Christophe Bravard, Jacques Durieu, Corinne Touati   +3 more
openaire   +1 more source