Results 281 to 290 of about 193,030 (298)

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Rebecca Dolan, Paul Harrigan
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly  

Influences and Influences

2018
openaire   +1 more source

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Journal of Product and Brand Management, 2020
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin L Campbell, Justine Rapp Farrell
exaly  

The Influencer

Computer
openaire   +1 more source

Influencing the Influencers

openaire   +1 more source

Sorensen, Peter F.: Influences, Influencer, and Still Influencing

2020
openaire   +1 more source