Results 281 to 290 of about 10,286,312 (361)

Visual Attention to Food Content on Social Media: An Eye-Tracking Study Among Young Adults. [PDF]

J Eye Mov Res
Riswanto AL, Kim S, Ha Y, Kim HS.
europepmc   +1 more source

High-Engagement Social Media Posts Related to Prescription Drug Promotion for 3 Major Drug Classes.

JAMA
Kresovich A, Tran H, Shi H, Hayashi K, Dibble MR, Martinez L, Emery SL.   +6 more
europepmc   +1 more source

Sponsored by the State: The Private Regulation of Government Influencers. [PDF]

J Consum Policy (Dordr)
Annabell T, Goanta C, Kelder T, Pflücke F.   +3 more
europepmc   +1 more source

A multilevel network approach to revealing patterns of online political selective exposure. [PDF]

PLoS One
Zhang Y, Castro L, Esser F, Bovet A.
europepmc   +1 more source

Cone Beam Computed Tomography (CBCT)-Based Online Adaptive Radiotherapy for Patients With Metal Implants: An Institutional Experience. [PDF]

Cureus
Li F, Tanny S, Rivais W, Dona Lemus O, Podgorsak A, Zheng D.   +5 more
europepmc   +1 more source

Hair Products Marketed to Adolescents on Social Media: A Cross-Sectional Study. [PDF]

Skin Appendage Disord
Chalupczak NV, Iorizzo M, Lipner SR.
europepmc   +1 more source

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological Forecasting and Social Change, 2022
Social media influencer marketing has recently received significant attention. Many studies have explored the parasocial relationship (PSR) formation between influencers and followers.
Hisashi Masuda, Jungwoo Lee
exaly   +2 more sources

Influencer Marketing Effectiveness

Journal of Marketing, 2022
Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings.
Flora Gu, Fine F Leung, Jon Zhang
exaly   +2 more sources

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer ...
Marta Flavian, Daniel Belanche, Sérgio Ibanez-Sanchez   +2 more
exaly   +2 more sources

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Journal of Marketing
This study examines how different stakeholders perceive influencer authenticity, revealing the misalignments that arise when each group prioritizes different aspects of authenticity.
Andreas Benedikt Eisingerich
exaly   +2 more sources