Results 291 to 300 of about 10,286,312 (361)
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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Journal of Marketing, 2023The current research examines consumers’ responses to sensory endorsements from virtual influencers. The authors reveal that consumers perceive virtual and human influencers to have similar distal sensory (i.e., visual and auditory) capacities. Consumers,
Xinyue Zhou, Xiao Yan, Yuwei Jiang
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SSRN Electronic Journal, 2019
Social media influencers are category enthusiasts who often post product recommendations. Firms sometimes pay influencers to skew their product reviews in favor of the firm. We ask the following research questions. First, what is the optimal level of affiliation (if any) from the firm's perspective?
Lei Pei, Dina Mayzlin
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Social media influencers are category enthusiasts who often post product recommendations. Firms sometimes pay influencers to skew their product reviews in favor of the firm. We ask the following research questions. First, what is the optimal level of affiliation (if any) from the firm's perspective?
Lei Pei, Dina Mayzlin
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Journal of Interactive Advertising, 2019
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
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In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
semanticscholar +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of live ...
Yunpeng Yang, Yang Yunpeng
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SSRN Electronic Journal, 2013 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Christopher P. Chambers, Alan D. Miller
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Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021
Abstract In the near future, robots will function in social roles and attempt to influence the user’s behavior and / or thinking. The current contribution analyses how to influence robot influence: Persuasive robots can be personalized to make them more effective.
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Abstract In the near future, robots will function in social roles and attempt to influence the user’s behavior and / or thinking. The current contribution analyses how to influence robot influence: Persuasive robots can be personalized to make them more effective.
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The Influence of Influence Diagrams in Medicine
Decision Analysis, 2005Although influence diagrams have used medical examples almost from their inception, that graphical representation of decision problems has disseminated surprisingly slowly in the medical literature and among clinicians performing decision analyses. Clinicians appear to prefer decision trees as their primary modeling metaphor. This perspective examines
Stephen G. Pauker, John B. Wong
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Journal of Advertising, 2021
Afforded by new digital technologies, consumer interactions are breaking the boundaries of basic assumptions about interpersonal communication, mass communication, and the concepts arising from the two.
Chen Lou
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Afforded by new digital technologies, consumer interactions are breaking the boundaries of basic assumptions about interpersonal communication, mass communication, and the concepts arising from the two.
Chen Lou
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Games and Economic Behavior, 2012 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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An influence among influences: The perceived influence contribution scale development and use
Evaluation and Program Planning, 2022Many youth programs seek [DW1] to understand their influence over time on participant outcomes. This paper offers a methodology for measuring a participant's perception of a program's contribution amid their perception of other youth influences such as those from family, school, peer groups, hobbies, and other organized activities. The instrument built
Joe E, Heimlich +4 more
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