Results 301 to 310 of about 10,286,312 (361)
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Journal of Travel Research
Destination marketing organizations often invite influencers to promote destinations, yet research on improving influencer endorsement efficacy through matching the influencer type and information content remains limited.
Zeyuan Luo, Lilei Wang, Hongbo Liu
semanticscholar +1 more source
Destination marketing organizations often invite influencers to promote destinations, yet research on improving influencer endorsement efficacy through matching the influencer type and information content remains limited.
Zeyuan Luo, Lilei Wang, Hongbo Liu
semanticscholar +1 more source
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
, 2021Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences. Many businesses harness social media influencers to promote
Guoquan Ye +3 more
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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Journal of Marketing, 2023A new trend in influencer marketing is livestream commerce, which combines influencers’ live video streaming with e-commerce. Little is known, though, about how firms should develop their influencer strategies to maximize product sales.
Xian Gu, Xiaoxi Zhang, P. Kannan
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How Sensory Language Shapes Influencer’s Impact
Journal of Consumer Research, 2023Influencer marketing has become big business. But while influencers have the potential to spread marketing messages and drive purchase, some posts get lots of engagement and boost sales, while others do not. What makes some posts more impactful?
Giovanni Luca Cascio Rizzo +3 more
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More than meets the eye: The functional components underlying influencer marketing
, 2020Influencer marketing is the practice of compensating individuals for posting about a product or service on social media. Influencer marketing is on the rise, and many marketers now plan either to start using influencers or to increase their use of them ...
Colin Campbell, J. Farrell
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The Influence of Presumed Influence
Journal of Communication, 2003Although direct influences of media have been the primary focus of mass communication research recent theoretical developments have suggested powerful and important indirect effects as well. Derived from the third-person effect hypothesis and related research but describing a broader range of phenomena the indirect effects model proposes that people (a)
Albert C. Gunther, J. Douglas Storey
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Maps, Influence and Being Influenced
KN - Journal of Cartography and Geographic Information, 2006Due to the emergence of geodata infrastructure, the worlds of the professional and public map users are merging. This development let geoscientists work with in highly interactive geovisualization environments, while outdoor enthusiasts record their activities with google earth in the field, but it also puts the map in a different position.
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Seminars in Speech and Language, 2010
Mark Ylvisaker influenced a paradigm shift on approaches to assessment and intervention of individuals with a traumatic brain injury (TBI). This article describes the influence of Mark Ylvisaker on my speech-language therapy practice in TBI rehabilitation, from shaping assessment research through supporting a practical, problem-solving approach to ...
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Mark Ylvisaker influenced a paradigm shift on approaches to assessment and intervention of individuals with a traumatic brain injury (TBI). This article describes the influence of Mark Ylvisaker on my speech-language therapy practice in TBI rehabilitation, from shaping assessment research through supporting a practical, problem-solving approach to ...
openaire +4 more sources
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
California Management Review, 2020Influencer marketing represents a $10 billion industry in 2020 and is becoming of increasing relevance for many firms, especially those operating in a business-to-consumer environment.
M. Haenlein +5 more
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The Psychoanalytic Quarterly, 1996
Analytic work involves a variety of influences the analyst brings to bear on the patient. Our emphasis on the centrality of interpretation tends to neglect consideration of the many ways in which the analyst influences the patient other than by the content of interpretation.
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Analytic work involves a variety of influences the analyst brings to bear on the patient. Our emphasis on the centrality of interpretation tends to neglect consideration of the many ways in which the analyst influences the patient other than by the content of interpretation.
openaire +2 more sources