Results 261 to 270 of about 188,852 (300)

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Loes Janssen, Alexander P Schouten
exaly  

Influence

Journal of Trauma Nursing, 2019
openaire   +2 more sources

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services, 2023
Ricardo Correia
exaly  

Trust me, trust me not: A nuanced view of influencer marketing on social media

Journal of Business Research, 2021
Do Yuon Kim
exaly  

Neurovascular influence

Nature Reviews Neuroscience, 2022
openaire   +2 more sources

Influences and Influencers

2023
openaire   +1 more source

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Journal of Retailing and Consumer Services, 2021
Daniel Belanche Gracia, Luis V Casaló, Sergio Ibáñez-Sánchez   +2 more
exaly  

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Journal of Retailing and Consumer Services, 2023
Sergio Barta, Daniel Belanche Gracia, Marta Flavián   +2 more
exaly  

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Lim
exaly  

Effective influencer marketing: A social identity perspective

Journal of Retailing and Consumer Services, 2022
Samira Farivar
exaly