Results 281 to 290 of about 188,852 (300)

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin L Campbell, Justine Rapp Farrell
exaly  

PRENATAL INFLUENCES

AJN, American Journal of Nursing, 1907
openaire   +1 more source

Smile influence

British Dental Journal, 2013
openaire   +2 more sources

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly  

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising, 2017
Nathaniel J Evans, Joe Phua
exaly  

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Journal of Product and Brand Management, 2020
exaly  

Family influence

Nursing Older People, 2013
openaire   +2 more sources

Influence Structures

Sociometry, 1969
openaire   +2 more sources

Influencing the Influencers

openaire   +1 more source