Results 341 to 350 of about 10,286,312 (361)

How Influencers Influence: Conceptualizing the Influencer Map for Marketing

2022
Karen Freberg, Brian G. Smith, Lauren Silva   +2 more
openaire   +1 more source

Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories

Journal of Interactive Advertising, 2022
Chen Lou, Ilyoung Ju
exaly  

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Dean Wilkie, Rebecca Dolan, Paul Harrigan   +2 more
exaly  

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Technological Forecasting and Social Change, 2021
Hanna Reinikainen, Jari Tapani Salo, Teck Ming Tan   +2 more
exaly  

Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase

Electronic Commerce Research and Applications, 2023
Sushant Kumar, Jung-Kuei Hsieh, Guan-Zhen Huang   +2 more
exaly  

Vitiligo: A psychologically influenced and influencing disease

Clinics in Dermatology, 1997
G, Hautmann, E, Panconesi
openaire   +2 more sources

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

Influences and Influences

2018
openaire   +1 more source

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Eunice Kim, Susanna S Lee, Eunice Kim
exaly  

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Journal of Product and Brand Management, 2020
exaly