Results 321 to 330 of about 10,286,312 (361)

The Influence of Influence Diagrams on Artificial Intelligence

Decision Analysis, 2005
Howard and Matheson’s article “Influence Diagrams” has had a substantial impact on research in artificial intelligence (AI). In this perspective, I briefly discuss the importance of influence diagrams as a model for decision making under uncertainty in the AI research community; but I also identify some of the less direct, but no less important ...
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The influence of 'influencer marketing' on YouTube influencers

International Journal of Internet Marketing and Advertising, 2021
Fulya Acikgoz, Sebnem Burnaz
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Engagement That Sells: Influencer Video Advertising on TikTok

Marketing science (Providence, R.I.)
This paper develops an algorithm to predict the effect of influencer video ads on product sales.
Jeremy Yang, Juanjuan Zhang, Yuhan Zhang
semanticscholar   +1 more source

Social Influence and Influencers Analysis: A Visual Perspective

2015
Identifying influencers is an important step towards understanding how information spreads within a network. Social networks follow a power-law degree distribution of nodes, with a few hub nodes and a long tail of peripheral nodes. While there exist consolidated approaches supporting the identification and characterization of hub nodes, research on the
Chiara Francalanci, Ajaz Hussain
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Trust me, trust me not: A nuanced view of influencer marketing on social media

, 2021
Do Yuon Kim, Hye-young Kim
semanticscholar   +1 more source

Online influencer marketing

Journal of the Academy of Marketing Science, 2022
Fine F. Leung, F. Gu, Robert W. Palmatier   +2 more
semanticscholar   +1 more source

Improving Influence Operations by Defining Influence and Influence Operations

2013
Abstract : For the foreseeable future, the U.S. military will continue to protect U.S. interests and project power within areas rife with internal conflicts and faltering states. Conditions within such operating environments require land forces to influence populations, adversaries, and other regional or global audiences.
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The Influence in Twitter: Are They Really Influenced?

2013
Twitter is a popular social network service which is continuously growing. Because Twitter has become an efficient platform for advertising companies as a new vast medium, it is obvious that finding influential Twitter users and measuring their influence are important.
Juyup Sung, Seunghyeon Moon, Jae-Gil Lee 0001   +2 more
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Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers

Journal of Current Issues & Research in Advertising
In influencer marketing, both mega-influencers (>1 million followers) and micro-influencers (10,000–100,000 followers) are successful. In this empirical study (n = 510), the underlying drivers of success based on key influencer characteristics were ...
Nadine Walter, Ulrich Föhl, Lea Zagermann   +2 more
semanticscholar   +1 more source

Influencing the Influencers

CFA Institute Magazine, 2010
Ashvin Vibhakar, Kha Loon Lee
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