Results 311 to 320 of about 10,286,312 (361)
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Past, present, and future scene of influencer marketing in hospitality and tourism management
Journal of Travel & Tourism MarketingThis paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of the past, present, and future of IM-research.
Eray Polat +3 more
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Proceedings of the fourth ACM international conference on Web search and data mining, 2011
In this paper we investigate the attributes and relative influence of 1.6M Twitter users by tracking 74 million diffusion events that took place on the Twitter follower graph over a two month interval in 2009. Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large ...
Eytan Bakshy +3 more
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In this paper we investigate the attributes and relative influence of 1.6M Twitter users by tracking 74 million diffusion events that took place on the Twitter follower graph over a two month interval in 2009. Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large ...
Eytan Bakshy +3 more
openaire +1 more source
International journal of human computer interactions
In the dynamic realm of virtual influencer marketing, we address a research gap: the motivations underlying social media users’ trust in and engagement with human-like virtual influencers remain underexplored.
Jihye Kim, Minseong Kim, Sae-Mi Lee
semanticscholar +1 more source
In the dynamic realm of virtual influencer marketing, we address a research gap: the motivations underlying social media users’ trust in and engagement with human-like virtual influencers remain underexplored.
Jihye Kim, Minseong Kim, Sae-Mi Lee
semanticscholar +1 more source
Journal of Human Rights and the Environment
This short intervention draws on Jane Bennett’s work to reflect on the implications of that work for deep-sea mining regulation. The intervention is written in a creative style, from the perspective of a manganese nodule. Manganese nodules are balls of minerals found on the deep seabed and are to be the main target of deep-sea mining, if it is legally ...
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This short intervention draws on Jane Bennett’s work to reflect on the implications of that work for deep-sea mining regulation. The intervention is written in a creative style, from the perspective of a manganese nodule. Manganese nodules are balls of minerals found on the deep seabed and are to be the main target of deep-sea mining, if it is legally ...
openaire +1 more source
Journal of Applied Statistics, 1987
Some foundational issues in statistical inference, having a bearing on ‘influence’ are discussed.
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Some foundational issues in statistical inference, having a bearing on ‘influence’ are discussed.
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Journal of Research in Interactive Marketing
PurposeThis study explores the influence of textual social cues on virtual influencers' perceived attractiveness, homophily and credibility, and their impact on consumers' purchase intentions.
J. Yoo, Junsung Park, Heejun Park
semanticscholar +1 more source
PurposeThis study explores the influence of textual social cues on virtual influencers' perceived attractiveness, homophily and credibility, and their impact on consumers' purchase intentions.
J. Yoo, Junsung Park, Heejun Park
semanticscholar +1 more source
, 2020
This study investigates the effects of influencer advertising attributes on consumer responses via multiple motive inference processing. Influencer-product congruence and sponsorship disclosure are manipulated as independent variables.
Do Yuon Kim, Hye-young Kim
semanticscholar +1 more source
This study investigates the effects of influencer advertising attributes on consumer responses via multiple motive inference processing. Influencer-product congruence and sponsorship disclosure are manipulated as independent variables.
Do Yuon Kim, Hye-young Kim
semanticscholar +1 more source
To Influence and Be Influenced
2018MSc in Marketing and ...
Törneman, Ebba, Molinder, Erika
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Rigidity and minority influence: the influence of the social in social influence
1985A research programme may develop out of an apparently trivial and limited question. Such was the case with our research on the influence of minorities. The point of departure for our studies of minority influence was as follows. Moscovici and his co-workers (Faucheux & Moscovici, 1967; Moscovici, Lage & Naffrechoux, 1969) argued that the basis of ...
Stamos Papastamou, Gabriel Mugny
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On Influencing and Being Influenced
2016In this essay on influence, Winnicott recognizes that a great stumbling block in scientific inquiry into human affairs is the difficulty in recognizing the existence and importance of unconscious feelings. Only against a background of recognition of the unconscious as well as of the conscious in human nature, can one study human relationships with ...
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