Results 331 to 340 of about 10,286,312 (361)

Influencer Authenticity: To Grow or to Monetize

Management Sciences
Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products.
Cristina Nistor, Matthew Selove, J. Villas-Boas   +2 more
semanticscholar   +1 more source

The Sphere of Influence

American Sociological Review, 1972
This is a study of network representation: The data represent a set of interlocked directorates—specifically, the network in which the boards of major banks are interlocked with the boards of major industrials. The problem is to represent this network so as to organize it and describe its major outlines.
openaire   +1 more source

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services, 2023
Dominyka Venciute, Ricardo Correia, Marius Kuslys   +2 more
exaly  

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

Journal of Business Research, 2021
Hye-Young Kim, Do Yuon Kim
exaly  

The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior

Environmental Communication, 2022
Sophie Boerman, Marijn Meijers
exaly  

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Alexander Schouten, Loes Janssen
exaly  

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Esther Lim
exaly  

Influence

Journal of Trauma Nursing, 2019
openaire   +2 more sources

Influences and Influencers

2023
openaire   +1 more source

Cultural Influencers and Influences

2022
openaire   +2 more sources