Results 291 to 300 of about 24,487 (307)

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Jason Weismueller, Paul Harrigan, Shasha Wang   +2 more
exaly  

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management, 2020
Hanna Reinikainen, Juha Munnukka, Vilma Luoma-aho   +2 more
exaly  

Influencer marketing: brand control, commercial orientation and post credibility

Journal of Marketing Management, 2020
Francisco J Martínez-López, Rafael Anaya-Sánchez, Irene Esteban-Millat   +2 more
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of Media Business Studies, 2018
Min Xiao, Sylvia Chan-Olmsted
exaly  

INSTAGRAM INFLUENCERS CREDIBILITY & ITS EFFECT ON BRAND CREDIBILITY, PERSONALITY & PURCHASE BEHAVIOR

International Journal of Internet Marketing and Advertising
Priyanka Purohit, Anuj ., HARISH KUMAR, Naman Sharma, Vinod K. Singh, Megha Sharma   +5 more
openaire   +1 more source

Present information from credible influence BCT

openaire   +2 more sources

Utilize Influencer Marketing to Increase Credibility

Nonprofit Communications Report
openaire   +1 more source

Effect of Discipline on Counselor Credibility and Influence

Counseling and Values, 1984
DONALD R. ATKINSON, RANDALL SCHWARTZ
openaire   +1 more source