Results 301 to 307 of about 24,487 (307)

Kuesioner Influence of Credibility

openaire   +1 more source

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

Journal of Retailing and Consumer Services
Juan Miguel Alcántara-Pilar, Francisco J Liébana-Cabanillas, Zoran Kalinić   +2 more
exaly  

Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model

Journal of Relationship Marketing
Kian Yeik Koay
exaly  

Group procedures in counseling: Influences affecting its credibility.

Psychotherapy: Theory, Research & Practice, 1971
openaire   +1 more source

Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

2018
openaire   +1 more source

“Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors

Journal of Research in Interactive Marketing
exaly  

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Marketing Intelligence and Planning
exaly