Results 251 to 260 of about 70,715 (266)

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Daniel Belanche Gracia, Luis V Casaló, Marta Flavián   +2 more
exaly  

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin L Campbell, Justine Rapp Farrell
exaly  

Social media influencer marketing: A systematic review, integrative framework and future research agenda

International Journal of Consumer Studies, 2021
Demetris Vrontis, Michael Christofi, Alkis Thrassou   +2 more
exaly  

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Journal of Business Research, 2021
Helen McCormick
exaly  

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

International Journal of Advertising, 2022
Sophie C Boerman
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly  

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Journal of Retailing and Consumer Services, 2022
Joy Parkinson, Park Thaichon
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Journal of Marketing Management, 2020
Francisco J Martínez-López, Rafael Anaya-Sánchez, Marisel Fernández Giordano   +2 more
exaly  

Brand–SMI collaboration in influencer marketing campaigns: A transaction cost economics perspective

Technological Forecasting and Social Change, 2023
exaly