Exploring and consolidating the brand personality elements of the political leader [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain +3 more
doaj +1 more source
Radiative Cooling by Green(er) Solvents‐Upcycled Polyvinyl Chloride From Drug Blisters Waste
Advanced Optical Materials, EarlyView.This study explores upcycling poly(vinyl chloride) (PVC) from used pharmaceutical blisters into sustainable radiative cooling materials. Using solvent separation and membrane fabrication, PVC was converted into white membranes paired with aluminum foil.
Andrea Lanfranchi +2 more
wiley +1 more source
Integrated marketing communications paradigm in digital environment: The five pillars of integration [PDF]
Megatrend Revija, 2014 This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects.
Rakić Beba, Rakić Mira
doaj +1 more source
Integrated Marketing Communications (IMC) Di PT Halo Rumah Bernyanyi [PDF]
, 2016 : This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using
Rismayanti, R. (Rebekka)
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GPCRs in CAR‐T Cell Immunotherapy: Expanding the Target Landscape and Enhancing Therapeutic Efficacy
Advanced Science, EarlyView.Chimeric antigen receptor T cell therapy faces dual challenges of target scarcity and an immunosuppressive microenvironment in solid tumors. This review highlights how G protein‐coupled receptors can serve as both novel targets to expand the therapeutic scope and functional modules to enhance CAR‐T cell efficacy.
Zhuoqun Liu +11 more
wiley +1 more source
Marketing communications of higher education institutions in the Republic of Serbia [PDF]
Marketing (Beograd. 1991), 2015 In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing.
Popović Ana
doaj +1 more source
Generation of CCR4/CD7 Bispecific CAR‐T Cells Resistant to Fratricide and Exhaustion
Advanced Science, EarlyView.The applications of CAR T‐cell therapy in T‐cell malignancies face limitations such as fratricide, effector‐cell exhaustion, and antigen‐escape. Herein, we developed fratricide‐ and exhaustion‐resistant CAR‐T cells that targeted CCR4 and CD7 simultaneously, with optional EGFRt safety switch. Additionally, scRNA‐seq unveiled new molecular targets, which
Sile Li +10 more
wiley +1 more source
Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
doaj +2 more sources
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source
Расчет синтезированного эффекта интегрированных маркетинговых коммуникаций промышленного предприятия [PDF]
, 2014 У статті запропоновано схему формування синтезованого ефекту від інтегрування маркетингових комунікацій за видами, підхід до розрахунку синтезованого ефекту інтегрованих за видами маркетингових комунікацій, розроблено ієрархічну модель інтегральної ...
Bozhkova, Viktoriia Viktorivna +5 more
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