DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
doaj +1 more source
Measuring the Impact of ISO 9001 on Employee and Customer Related Company Performance
Purpose: According to ISO 9000:2015 “the primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations”, where “a customer can be internal or external to the organization”. Internal customers refer to
Vesna Milovanović +2 more
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The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]
The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
core +3 more sources
Customer value co-creation behavior : scale development and validation [PDF]
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Gong, Taeshik, Yi, Youjae
core +1 more source
Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
doaj
MENGHILANGKAN KELUHAN PELANGGAN DENGAN MENGGUNAKAN TEKNIK POKA-YOKE SEDERHANA BERBIAYA MURAH
Kinerja perusahan dalam konteks mutu tidak terlepas dari total biaya mutu yang terdiri dari biaya pengendalian mutu dan biaya kegagalan. Biaya kegagalan muncul karena terjadinya kegagalan, baik terjadi di internal (kegagalan internal) maupun terjadi di ...
Kemas Muhammat Abdul Fatah
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This research examines the impact of supply chain risk management on supply chain integration, supply chain performance, and the moderation effects of supply chain social sustainability on these relationships.
Ngoc Hong Duong, Quang-An Ha
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Energy Storage Application Technology and Operation Model on the Customer Side in China and Abroad [PDF]
As a superior flexible resource in a new power system with new energy as the main body, customer-side energy storage has great potential for future development. It expounds the application technology and operation model of customer-side energy storage in
Zhiyong Shi +5 more
doaj +1 more source
Performance of Public Procurement Goods and Services Units in Ogan Ilir Regency
This paper examines the performance of Public Procurement Goods/Services Units in Ogan Ilir Regency based on balanced scorecard. Balanced scorecard has four perspectives, namely customer, internal business process, learning and growth and financial ...
Adesta Midkasna +2 more
doaj +1 more source
Understanding International Prices: Customers as Capital [PDF]
The article develops a new theory of pricing to market driven by dynamic frictions of building market shares. Our key innovation is a capital theoretic model of marketing in which relations with customers are valuable. We discipline the introduced friction using data on differences between short-run and long-run price elasticity of international trade ...
Lukasz A. Drozd, Jaromir B. Nosal
openaire +2 more sources

