The impact of internal service quality in tourist restaurants on marketing performance, internal customer commitment as a moderating variable: A study on a sample of seafood restaurants in Amman-Jordan [PDF]
The purpose of this study is to reveal the extent of the impact of internal service quality on marketing performance, as well as the importance of internal customer commitment and its interaction with internal service quality and whether this interaction
Mahed Ouda, Asaad Hammad
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The objective of this research is to investigate the impact of internal integration on speed and reliability in logistics and the mediating role of customer integration. Toward this aim, the study collected data from 161 manufacturing companies operating
Ahmet Çetindaş, Mazlum Çelik
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Customer portfolios – challenges of internal and external alignment [PDF]
PurposeThe purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for balanced resource allocation to a discussion about how portfolios should take into account views from relationship partners and how they should be aligned in internal as well as a relational context ...
Højbjerg Clarke, Ann +2 more
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The effects of supply chain information integration on organizational performance in food small industry [PDF]
This study aims to examine the effect of supply chain information integration consisting of internal and exter-nal Information Integration on organizational performance, which consists of customer satisfaction, supply chain performance, and financial ...
Sambudi Hamali +3 more
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance.
Zhifang Yu
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Measuring the Impact of ISO 9001 on Employee and Customer Related Company Performance
Purpose: According to ISO 9000:2015 “the primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations”, where “a customer can be internal or external to the organization”. Internal customers refer to
Vesna Milovanović +2 more
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Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
doaj
MENGHILANGKAN KELUHAN PELANGGAN DENGAN MENGGUNAKAN TEKNIK POKA-YOKE SEDERHANA BERBIAYA MURAH
Kinerja perusahan dalam konteks mutu tidak terlepas dari total biaya mutu yang terdiri dari biaya pengendalian mutu dan biaya kegagalan. Biaya kegagalan muncul karena terjadinya kegagalan, baik terjadi di internal (kegagalan internal) maupun terjadi di ...
Kemas Muhammat Abdul Fatah
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This research examines the impact of supply chain risk management on supply chain integration, supply chain performance, and the moderation effects of supply chain social sustainability on these relationships.
Ngoc Hong Duong, Quang-An Ha
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