Results 261 to 270 of about 3,951,757 (355)
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Internal Marketing and Internal Customer: A Review, Reconceptualization, and Extension

Journal of Relationship Marketing, 2020
In the last several decades the internal marketing (IM) concept has emerged as a key notion in marketing and human resource management (HRM) debates on future development. IM refers to the fact that the concept of external marketing to apply inside of an
Yu-Ting Huang
semanticscholar   +1 more source

Islamic banking and customer satisfaction in Pakistan: evidence from internal and external customers

Journal of Islamic Marketing, 2021
Purpose This study aims to find the determinants of internal and external customer satisfaction of Islamic banks of Pakistan through service quality indicators that are assurance, reliance, empathy, tangibility, responsiveness.
Syed Tehseen Jawaid   +3 more
semanticscholar   +1 more source

The internal customer

Quality Management in Health Care, 1993
To realize the full potential of CQI, the needs of internal customers throughout the health care organization must be met. This is best done through a collaborative customer-supplier dialogue, where suppliers take the initiative to understand their internal customers' needs and make their own requirements clear.
G H, Labovitz, M, Lowenhaupt
openaire   +2 more sources

Role of internal service quality in enhancing patient centricity and internal customer satisfaction

International Journal of Pharmaceutical and Healthcare Marketing, 2018
Purpose The purpose of this paper is to identify the antecedents and outcomes of internal service quality (ISQ) in a health-care environment. The relationships among the heterogeneous health-care environment, coordinated care, perceived organisational ...
G. Prakash, S. Srivastava
semanticscholar   +1 more source

Internal marketing, service quality and perceived customer satisfaction

, 2020
Purpose This study aims to explore the extent to which internal marketing influences employees’ perceived ability to deliver service quality in the Islamic banking industry in Oman.
L. R. Bruin   +2 more
semanticscholar   +1 more source

Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes

, 2020
Purpose Salespeople frequently face the predicament of wanting to protect their market knowledge from coworkers while not appearing recalcitrant. Considering the choice of disclosing information or refusing to disclose, they may choose a third option ...
Nawar N. Chaker   +3 more
semanticscholar   +1 more source

Can AI chatbots help retain customers? Impact of AI service quality on customer loyalty

Internet Research, 2023
PurposeThis study investigates whether and how the service quality of artificial intelligence (AI) chatbots affects customer loyalty to an organization.Design/methodology/approachBased on the sequential chain model of service quality loyalty, this study ...
Qian Chen   +3 more
semanticscholar   +1 more source

Surveying Your Internal Customers

Nursing Management (Springhouse), 1998
Internal customers often are overlooked when business techniques are applied. By applying common external customer satisfaction survey techniques to internal business functions, one hospital identified areas for improvement.
openaire   +2 more sources

MANAGING INTERNATIONAL CUSTOMER SERVICE

International Marketing Review, 1985
Domestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows dramatically how US companies are souring foreign customers on their product offerings, largely because the Americans have chosen to leave pre‐sale and follow‐up service ...
Martin Christopher   +2 more
openaire   +1 more source

Linking green customer and supplier integration with green innovation performance: The role of internal integration

Business Strategy and the Environment, 2018
Although green customer and supplier integration have gained much attention, how it affects green innovation performance is still unclear. This study examines the direct and interaction effects of green customer and supplier integration on green ...
Longzheng Du   +2 more
semanticscholar   +1 more source

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