Administrative SciencesDespite evidence that internal marketing influences key employees and customer outcomes, its role in shaping employee agility, creativity, and engagement remains underexplored, limiting organizations’ ability to develop a workforce that sustains ...
Tadeja Harl, Borut Milfelner
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Political Marketing: A Conceptual framework [PDF]
The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence.
Menon, Sudha Venu
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The role of job attachment and emotional commitment as a mediator between internal marketing and customer-oriented behavior of librarians in public libraries [PDF]
تحقیقات اطلاعرسانی و کتابخانههای عمومی, 2018 Purpose: To explore the effect of internal marketing on customer orientation behavior of librarians with mediation of attachment and emotional commitment in public libraries.
Mohamad Saberi +3 more
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Strategic human resource effectiveness, internal marketing and performance in the public sector [PDF]
, 1999 Internal marketing (IM) focuses on acquiring and retaining customer-oriented employees and is seen as particularly relevant to service organisations.
Caruana, Albert, Ewing, Michael T.
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Marketing Approach in Development of Talеnt Management System
Acta Academiae Beregsasiensis. EconomicsDeveloping and implementing an effective management strategy is a key milestone for companies due to the current economic crisis, the impact of recent pandemics, and increased competition.
Sergii Savchenko +3 more
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El endomarketing en la estrategia de comunicación en la empresa [PDF]
, 2012 Los recursos humanos son una de las mayores bazas para una organización y una de las fuentes más importantes para la obtención de una ventaja competitiva dinámica, de ahí la importancia del análisis de la gestión de este recurso y el estudio de su mejora.
Dutschke, Georg +3 more
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Internal Marketing Orientation in Cultural Change Management for Organisation Development [PDF]
Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned.
György Kadocsa +2 more
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The genesis of internal marketing conception [PDF]
, 2011 У статті представлено огляд найбільш відомих наукових шкіл відповідно до внеску їх представників у розбудову теоретичних основ внутрішнього маркетингу. Детально проаналізовано місце української школи маркетингу порівняно з американським, європейським та
Окунєва, О. В.
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Fruit and Vegetable Marketing and its Efficiency in India: A Study of Wholesale Markets in the Ahmedabad [PDF]
There has been great concern in recent years regarding the efficiency of marketing of fruits and vegetables in India. It is believed that poor efficiency in the marketing channels and poor marketing infrastructure leading to high and fluctuating consumer
Gandhi, Vasant P., Namboodiri N V
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Logistics-production, logistics-marketing and external integration: Their impact on performance [PDF]
Highly competitive environments are leading companies to implement Supply Chain Management (SCM) to improve performance and gain a competitive advantage.
Cristina Giménez, Eva Ventura
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