PENGARUH KREDIBILITAS, DAYA TARIK, DAN KESESUAIAN SELEBRITI SEBAGAI ENDORSER PADA IKLAN HONDA TERHADAP BRAND PERSONALITY [PDF]
, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh pemilihan selebriti sebagai endorser pada Iklan Honda Vario Techno 125 di televisi terhadap brand personality. Pemilihan selebriti terdiri dari kredibilitas selebriti,daya tarik selebriti, dan kesesuaian
PRAYOGO, GUNTUR ADITYA
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The Influence of Celebrity Endorser Agnes Monica Towards Perception and Interest to Buy on Honda Vario in Pekanbaru [PDF]
, 2014 The research is conducted to analyze the influence of Celebrity Endorser Agnes Monica towards Perception and Interest to Buy on Honda Vario in Pekanbaru.
Nursanti, A. (Aida)
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Peran Self-brand Connection dalam Memediasi Pengaruh Kredibilitas Endorser terhadap Brand Equity pada Brand Guess [PDF]
, 2017 The emergence of the intense competition in the field of fashion business requires marketers to be more careful and creative in marketing their products.
Kusuma, A. A. (A) +1 more
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ANALISIS PENGARUH KREDIBILITAS PERUSAHAAN, CITRA ENDORSER DAN DAYA TARIK IKLAN TERHADAP MINAT BELI KARTU AS (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Pandanaran) [PDF]
, 2013 The purpose of this study was to develop a theoretical model of the research gap on endorser image effects, adding intervening variables top of mind, for consumers to buy.
Ferdinand, Augusty Tae +2 more
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Pengaruh Bauran Pemasaran terhadap Loyalitas Pelanggan Mobil Merek ‘Honda' di Kota Denpasar [PDF]
, 2017 Honda is one of the largest automotive companies in the world from Japan to produce various types of vehicles. Honda implementing the marketing mix as a strategy to increase sales volume and maintaining customer loyalty. This study aimed to describe the
Reynaldi, G. H. (Gede) +1 more
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Penilaian Masyarakat Sulawesi Selatan terhadap Kredibilitas Komunikator Politik Calon Presiden dan Wakil Presiden Republik Indonesia 2014 [PDF]
, 2014 Pemilihan umum merupakan sarana pelaksanaan kedaulatan rakyat Indonesia setiap 5 tahun. Kenyataan yang ada saat ini, masyarakat wajib memilih semakin berkurang atau angka golput semakin meningkat.
Juditha, C. (Christiany)
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LekturPenelitian ini bertujuan untuk mendeskripsikan respons follower pada penggunaan celebrity endorser dalam upaya membangun brand awareness di akun TikTok @Lozyhijab.
Nurul Laeli, Ayu Usada Rengkaningtias
doaj +1 more source
PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, KREDIBILITAS CELEBRITY ENDORSER DAN MEDIA KOMUNIKASI TERHADAP EFEKTIVITAS IKLAN DALAM MENUMBUHKAN BRAND AWARENESS PRODUK SAMPO LIFEBUOY (Studi Kasus pada Mahasiswa Undip Semarang) [PDF]
, 2017 An effective ad is an ad that can foster awareness for always remembering to be a brand product. The background to the problems that the consumer awareness of the ads delivered shampoo Lifebuoy brand has decreased, look at Top Brand Index, Top of Mind ...
ANDIYAKSA, Muhammad, KHASANAH , Imroatul
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ANALISIS PENGARUH DAYA TARIK IKLAN, CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY ( Studi Pada Sabun LUX di Area Semarang ) [PDF]
, 2016 Purchase Decision is an act that begins with the perception of a product and an interest in buying the product. In this modern era of increasingly fierce competition among products, this is what causes the decline in purchasing decisions due to the ...
MUDIANTONO, Mudiantono +1 more
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Pengaruh Celebrity Endorser Terhadap Minat Beli (Survei Pada Pengunjung 3second Store Di Jalan Soekarno Hatta Malang) [PDF]
, 2014 This study aims to determine the effect of which is composed of a Celebrity Endorser Credibility variables, Attractiveness, and Suitability together and partially to the consumer buying interest. Type of research is explanatory research.
Prabowo, Y. W. (Yanuar)
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