Results 191 to 200 of about 1,266 (208)

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Computers in Human Behavior, 2022
Mingli Zhang, Yu Wang, Yafei Liu
exaly  

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

International Journal of Information Management, 2021
Jinxuan Lu, Kai Kang, Lingyun Guo
exaly  

Strategic product showcasing mode of E-commerce live streaming

Journal of Retailing and Consumer Services, 2023
Baogui Xin, Lei Xie
exaly  

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Information and Management, 2021
Zhenjiao Chen
exaly  

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Tourism Management, 2022
Jiangchi Zhang, Chaowu Xie, Songshan Huang   +2 more
exaly  

Characteristics and roles of streamers in e-commerce live streaming

Service Industries Journal, 2022
Xiaodong Li, Chaoying Huang
exaly  

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model

Asia Pacific Journal of Marketing and Logistics, 2023
Yan Zhu
exaly  

Understanding the role of live streamers in live-streaming e-commerce

Electronic Commerce Research and Applications, 2023
Hailiang Chen, Yifan Dou
exaly  

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Internet Research, 2021
Jinxuan Lu, Ling Ma, Lingyun Guo
exaly  

Optimal selling format considering price discount strategy in live-streaming commerce

European Journal of Operational Research, 2023
Guojun Ji, Tianyu Fu, Shuhao Li
exaly