Results 201 to 208 of about 1,266 (208)

The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, 2020
Apiradee Wongkitrungrueng, Nuttapol Assarut   +1 more
exaly  

How do you say it matters? A multimodal analytics framework for product return prediction in live streaming e-commerce

Decision Support Systems, 2023
Zhan Yang, Runyu Chen
exaly  

Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework

Information (Switzerland), 2021
Chao-Hsing Lee
exaly  

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Electronic Commerce Research and Applications, 2019
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

A 2020 perspective on “How live streaming influences purchase intentions in social commerce: An IT affordance perspective”

Electronic Commerce Research and Applications, 2020
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?

International Transactions in Operational Research
Zhi Liu, Haoran Chen
exaly  

Live Streaming Commerce: A Review and Research Agenda

Journal of Computer Information Systems
Weng Marc Lim, Jun-Hwa Cheah, Xin Jean Lim   +2 more
exaly  

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Journal of Retailing and Consumer Services
Yujie Zheng, Meiling Xu
exaly