The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity. [PDF]
PLoS ONELive-streaming has become increasingly populous in recent years and a large body of manufacturers such as Apple and Huawei have adopted live-streaming strategies. Despite the live-streaming can disclose product information and enhance consumer utilities,
Liwen Liu +4 more
doaj +2 more sources
Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS ONEWith the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
doaj +2 more sources
Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust. [PDF]
PLoS ONELive streaming e-commerce emphasizes the role of live streaming influencers and the dynamic interactions between viewers and live streaming influencers. Utilizing data collected from 400 questionnaires, this study delves into the mechanisms through which
Rong Zhou, Angathevar Baskaran
doaj +2 more sources
Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode. [PDF]
PLoS ONEInvestigating novel collaboration modes is imperative for enhancing the cooperative ties between brand retailers and anchors as live streaming commerce moves progressively towards standardization.
Jinrong Liu, Yanfen Zhang, Zhongmiao Sun
doaj +2 more sources
Can Live Streaming Save the Tourism Industry from a Pandemic? A Study of Social Media
ISPRS International Journal of Geo-Information, 2021 As a reflection of shifting and fluid experiences in time and space, live streaming can reduce losses in the tourism industry associated with travel restrictions during the COVID-19 pandemic.
Qihang Qiu, Yifan Zuo, Mu Zhang
doaj +1 more source
PLoS ONE, 2023 Integrity-linked issues have become increasingly serious and attracted considerable attention regarding the sustainability of live streaming; therefore, live streaming anchors and suppliers have become increasingly concerned about their ongoing marketing.
Shanshan Jia
doaj +1 more source
Complexity, 2022 The isolation requirements of the coronavirus epidemic and the intuitive display advantages of live-streaming have led to an increasing number of retailers shifting to social live-streaming platforms and e-commerce live-streaming platforms to promote and
Jinrong Liu, Qi Xu, Zhongmiao Sun
doaj +1 more source
Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory
Frontiers in Psychology, 2022 Live streaming commerce as a popular marketing method has attracted wide attention, but little is known about why consumers continue to watch live streaming.
Jiada Chen, Junyun Liao
doaj +1 more source
Improving the Effect of Digital Live Broadcasting Activities Based on Configuration Analysis [PDF]
Nongye tushu qingbao xuebao, 2023 [Purpose/Significance] Digital live streaming is an important way for enterprises to carry out online activities. Incorporating clear set qualitative comparative analysis into the research on improving the effectiveness of enterprise digital live ...
PAN Yigai, TANG Anyi, HUANG Liying, ZHAO Youlin, GU Chenya
doaj +1 more source