Results 61 to 70 of about 1,504 (260)

Risk Assessment of Live-Streaming Marketing Based on Hesitant Fuzzy Multi-Attribute Group Decision-Making Method

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
(1) Background: With the deep integration of e-commerce and video technology, live-streaming marketing has emerged globally and maintained rapid growth.
Changlu Zhang, Yuchen Wang, Jian Zhang
doaj   +1 more source

Machine‐Learning‐Enhanced Printed Vertical Magnetoresistive Sensors for Transparent, Flexible, Multimodal Interactive Magnetoelectronics

open access: yesAdvanced Science, EarlyView.
This study presents printed magnetoresistive sensors with a vertically aligned architecture that enables high optical transparency and mechanical flexibility. By integrating deep learning for the analysis of complex spatiotemporal signal patterns, the system further achieves intelligent multimodal interaction capabilities.
Rui Xu   +11 more
wiley   +1 more source

A Signaling Perspective of Recovering Buyers After the Failure of Live Streaming E-Commerce Service: Protocols, Mechanisms, and Recommendations

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Live streaming e-commerce has emerged as a dominant force in electronic commerce. Although extensive research has examined service failures and recovery in conventional e-commerce environments, there is limited understanding of how buyers interpret and ...
Min Qin, Zhensong Jiang, Zhao Pan
doaj   +1 more source

Multiscale Coupling From Mastication to Retronasal Aroma Perception: The PG‐DTCFN Model and Multiphysics Simulation

open access: yesAdvanced Science, EarlyView.
Using grilled lamb skewers as a model system, this work builds a multiscale coupling framework from oral processing to retronasal aroma perception, reveals dual‐kinetic release patterns and Electroencephalogram‐characterized central encoding features, and proposes an interpretable physics‐guided deep learning model validated by multiphysics simulation,
Che Shen   +12 more
wiley   +1 more source

Understanding the Impacts of Top-Tier Streamer De-Emphasizing in Live Streaming E-Commerce: A Social Evolution Game Perspective

open access: yesIEEE Access
Live-streaming e-commerce has achieved significant growth by combining live interactive broadcasts with online shopping, with platform revenues largely depending on a small number of top-tier streamers.
Renrui Duan   +6 more
doaj   +1 more source

Intermittent Fasting Restores Cardiac Lipid Homeostasis in Diabetic Cardiomyopathy in Association With Akkermansia Muciniphila and 1‐methyl‐L‐histidine

open access: yesAdvanced Science, EarlyView.
Intermittent fasting reshapes the gut microbiota in diabetic cardiomyopathy, restoring Akkermansia muciniphila and the microbiota‐associated metabolite 1‐methyl‐L‐histidine. This shift is linked to improved cardiac lipid homeostasis, reduced lipid peroxidation, and attenuated myocardial injury, highlighting a gut microbiota–metabolite–lipid axis in ...
Kaiyuan Jiang   +7 more
wiley   +1 more source

The role of live-streaming commerce in moderating the influence of entrepreneurial marketing and e-commerce adoption on the business performance of fashion SMEs [PDF]

open access: yesInternational Journal of Data and Network Science
Small and Medium Enterprises (MSEs) are one of the people's economic enterprises that have an essential role in advancing the Indonesian economy.
IA Cynthia Saisaria Mandasari   +3 more
doaj   +1 more source

A Global Methane Observation System to Reduce Uncertainty for Anthropogenic and Natural Sources and Sinks for Detecting and Attributing Climate Feedbacks

open access: yesAdvanced Science, EarlyView.
Conceptual illustration of a Global Ecosystem Methane Observing System (GEM‐OS) integrating satellites, aircraft, atmospheric networks, and ecosystem measurements to quantify methane emissions from anthropogenic and natural sources. The multi‐scale observing framework improves source attribution, reduces uncertainty in regional methane budgets, and ...
P. Ciais   +32 more
wiley   +1 more source

Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model

open access: yesSAGE Open
This study examines the influence of live streaming commerce characteristics on consumers’ continuous usage intention by developing an integrated theoretical framework that synthesizes the Post-Acceptance Model (PAM) and the Stimulus-Organism-Response ...
Meili Liang   +3 more
doaj   +1 more source

Pengaruh Live Streaming dan Price Discount terhadap Loyalitas Pelanggan Pengguna TikTok Shop di Kabupaten Majalengka

open access: yesCoopetition
ABSTRAK Transformasi digital menggeser cara berbelanja dengan memperkenalkan social commerce yang membuat perusahaan dihadapkan pada tuntutan tidak hanya menarik perhatian tetapi juga mempertahankan loyalitas pelanggan.
Masduki   +4 more
doaj   +1 more source

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