Results 201 to 210 of about 1,313 (255)

How Do the Different Humor Styles of Streamers Affect Consumer Repurchase Intentions? [PDF]

Behav Sci (Basel)
Li G, Xia Y.
europepmc   +1 more source

Corrigendum to "Investigating switching intention of e-commerce live streaming users" [Heliyon Volume 8, Issue 10, October 2022, Article e11145]. [PDF]

Heliyon
Ye D, Liu F, Cho D, Jia Z.
europepmc   +1 more source

Virtual gifting as affective monetization: a meta-analysis of behavioral antecedents in live game streaming platforms. [PDF]

BMC Psychol
Chokpaisan S, Suwanwong C, Thavorn J.
europepmc   +1 more source

Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms. [PDF]

Front Psychol
Zhang S, Ji T, Liang K, Wei L, Pan Y.
europepmc   +1 more source

The interactive effect of affectionate nicknames and streamer type on streamer attitude in E-commerce live streaming: the mediating role of psychological closeness. [PDF]

Front Psychol
Liu Y, Liu M.
europepmc   +1 more source

The Influence of the Information Richness of Interfaces on Consumers' Purchase Intention: The Sequential Mediating Effects of Cognitive Load, Mental Imagery, and Flow Experience. [PDF]

Behav Sci (Basel)
Guo J, Zhao Y, Zhang W, Lu K, Feng X, Xia T.   +5 more
europepmc   +1 more source

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Characteristics and roles of streamers in e-commerce live streaming

Service Industries Journal, 2022
Xiaodong Li, Chaoying Huang
exaly   +2 more sources

Identify the effect of government regulations on the live streaming e-commerce

Industrial Management & Data Systems, 2023
PurposeOn December 20, 2021, Viya, a social media influencer (SMI) with the largest number of followers in China, was exposed for having evaded RMB 643 million in taxes during 2019 and 2020. Consequently, she was fined a total of RMB 1.341 billion by the tax authorities.
Minghuan Shou, Jie Yu 0002, Ruinan Dai
openaire   +1 more source

Strategic cooperation of live‐stream platform in e‐commerce

Managerial and Decision Economics, 2023
AbstractMany live‐stream platforms (LSPs) have sought cooperation with e‐tailers or/and manufacturers. Considering the existing cooperation modes, we propose models to examine the optimal cooperation mode. Our study shows that the LSP benefits from cooperating with both firms. Moreover, the manufacturer profits from the LSP only cooperating with itself,
Shanshan Wang, Xin Guo
openaire   +1 more source