Results 221 to 230 of about 1,313 (255)

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

International Journal of Information Management, 2021
Jinxuan Lu, Kai Kang, Lingyun Guo
exaly  

Strategic product showcasing mode of E-commerce live streaming

Journal of Retailing and Consumer Services, 2023
Baogui Xin, Lei Xie
exaly  

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Information and Management, 2021
Zhenjiao Chen
exaly  

The impact of live streaming on competitive e-commerce

Electronic Commerce Research
Yucheng Xin, Tijun Fan, Yang Song 0025, Wenyue Zheng   +3 more
openaire   +1 more source

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Tourism Management, 2022
Jiangchi Zhang, Chaowu Xie, Songshan Huang   +2 more
exaly  

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model

Asia Pacific Journal of Marketing and Logistics, 2023
Yan Zhu
exaly  

Understanding the role of live streamers in live-streaming e-commerce

Electronic Commerce Research and Applications, 2023
Hailiang Chen, Yifan Dou
exaly  

Cross-Domain Disentangled Learning for E-Commerce Live Streaming Recommendation

2023 IEEE 39th International Conference on Data Engineering (ICDE), 2023
Yixin Zhang, Yong Liu 0020, Hao Xiong, Yi Liu 0057, Fuqiang Yu, Wei He 0020, Yonghui Xu, Lizhen Cui 0001, Chunyan Miao   +8 more
openaire   +1 more source

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Internet Research, 2021
Jinxuan Lu, Ling Ma, Lingyun Guo
exaly  

Optimal selling format considering price discount strategy in live-streaming commerce

European Journal of Operational Research, 2023
Guojun Ji, Tianyu Fu, Shuhao Li
exaly