Results 241 to 250 of about 1,313 (255)

Live Streaming E-commerce Marketing Discourse

openaire   +1 more source

Strategic Contract Offering and Channel Choices in Live Streaming E-Commerce

IEEE Transactions on Engineering Management
Jie Wu, Jiru Dong, Quan Li, Yong Zha
openaire   +1 more source

Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?

International Transactions in Operational Research
Zhi Liu, Haoran Chen
exaly  

Bringing Personalization Back to E-Commerce via Virtual Live Streaming

IT Professional
Zhenyu Li, Jianing Chen 0001, Zongfeng Zou   +2 more
openaire   +1 more source

Live Streaming Commerce: A Review and Research Agenda

Journal of Computer Information Systems
Weng Marc Lim, Jun-Hwa Cheah, Xin Jean Lim   +2 more
exaly  

A Study on False Promotion in Live Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

Research on the Legal Regulation of Live-Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

On the Problems of Live-Streaming E-Commerce and Their Governance Countermeasureses

E-Commerce Letters
openaire   +1 more source

Optimal marketing strategies for live streaming rooms in livestream e-commerce

Electronic Commerce Research
Qin Wan, Junjun Chen, Cuiting Yu, Meili Lu, Danping Liu   +4 more
openaire   +1 more source

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Journal of Retailing and Consumer Services
Yujie Zheng, Meiling Xu
exaly