Results 241 to 250 of about 114,027 (300)

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Sport Marketing Quarterly, 2021
Despite sport rebranding becoming an emerging topic for both academia and industry, there has been a limited number of investigations on how sport rebranding influences sport fans.
Antonio S. Williams, Sungwook Son, P. Walsh, Jin Park   +3 more
semanticscholar   +1 more source

Vehicle logo detection based on deep convolutional networks

Computers & electrical engineering, 2021
For intelligent transportation systems, vehicle logo is an important part in the research of vehicle information recognition. Deep convolutional neural networks (CNNs) have been more reasonable and stronger than artificial selection in feature extraction
Junxing Zhang, Shuo Yang, Chunjuan Bo, Zhiyuan Zhang   +3 more
semanticscholar   +1 more source

CBL: A Clothing Brand Logo Dataset and a New Method for Clothing Brand Recognition

European Signal Processing Conference, 2021
In this work, we presented a novel clothing brand logo prediction method which is rooted on a dense-block based deep convolutional neural network for brand logo detection and recognition. To learn convolutional neural networks deeper and more accurately,
Kuan-Hsien Liu, Tsung-Jung Liu, Fei Wang
semanticscholar   +1 more source

Influence of the green certification logo and text on environmental awareness and hotel guests’ water-saving behaviour

Journal of Travel & Tourism Marketing
This study aimed to investigate the influence of having a green certification logo (versus no logo) supplementing with text (versus no text) on hotel guests using water behaviours.
J. Wong, Ivan Kai Wai Lai
semanticscholar   +1 more source

Detecting Motion Blurred Vehicle Logo in IoV Using Filter-DeblurGAN and VL-YOLO

IEEE Transactions on Vehicular Technology, 2020
Extracting vehicle information is of great significance to the construction of the Internet of Vehicles (IoV). Vehicle logo detection (VLD) technology can effectively extract vehicle information.
Linghua Zhou, Weidong Min, Deyu Lin, Qing Han, Ruikang Liu   +4 more
semanticscholar   +1 more source

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues

Journal of Consumer Research
Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness?
Franck Celhay, Jonathan Luffarelli
semanticscholar   +1 more source

Influence of customer intention on patronizing halal logo in the food premises of Malaysia

Journal of Islamic Marketing
Purpose This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.
N. Pauzi, A. Razali, Sa’adan Man, Syed Mohd Jeffri Syed Jaafar, M. Jamaludin   +4 more
semanticscholar   +1 more source

Brand visibility in packaging: a deep learning approach for logo detection, saliency-map prediction, and logo placement analysis

Discover Applied Sciences
The visibility of brand logos on packaging plays a crucial role in shaping consumer perception, directly influencing the product’s success. Analyzing eye-tracking data across large groups of individuals is both costly and time-intensive. Therefore, there
Alireza Hosseini, Kiana Hooshanfar, Pouria Omrani, Reza Toosi, R. Toosi, Zahra Ebrahimian, M. Akhaee   +6 more
semanticscholar   +1 more source

Logos prophorikos e logos endiathetos

Blityri. Studies on history of ideas on signs and languages, 2023
In questo contributo torno, per certi aspetti, alla distinzione tra λόγος ἐνδιάθετος e λόγος προφορικός, spesso resa attraverso l’opposizione tra discorso interno e discorso esterno. Se, come mostra l’importante testimonianza di Sesto Empirico, il λόγος ἐνδιάθετος è, per gli Stoici, collegato alla μετάβασις, che consente di afferrare le connessioni ...
openaire   +1 more source

RaacLogo: a new sequence logo generator by using reduced amino acid clusters

Briefings Bioinform., 2020
Sequence logos give a fast and concise display in visualizing consensus sequence. Protein exhibits greater complexity and diversity than DNA, which usually affects the graphical representation of the logo. Reduced amino acids perform powerful ability for
Lei Zheng, Dongyang Liu, Wuritu Yang, Lei Yang, Yongchun Zuo   +4 more
semanticscholar   +1 more source