Results 81 to 90 of about 36,319 (265)

Advancing Vehicle Logo Detection with DETR to Handle Small Logos and Low-Quality Images

Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Image-based vehicle logo detection is an important component in the implementation of vehicle information recognition technology, which supports the development of intelligent transportation systems.
Rifky Fahrizal Ubaidillah, Mahmud Dwi Sulistiyo, Gamma Kosala, Ema Rachmawati, Deny Haryadi   +4 more
doaj   +1 more source

Effectiveness of Sustainability Rating Scales in Dual‐Labeling: The Role of Eco‐Label Familiarity in Consumer Responses

Business Strategy and the Environment, EarlyView.
ABSTRACT Eco‐labels and sustainability rating scales are widely used to communicate product sustainability, yet it remains unclear whether combining these signals enhances or undermines consumer responses. Drawing on signaling theory, this study examines how eco‐label familiarity and the presence of a sustainability rating scale jointly shape consumer ...
Sara Raubvogel, Mariana Moncada de la Fuente, Marilyne Chicoine, Ebenezer Miezah Kwofie   +3 more
wiley   +1 more source

The Strategic Role of Sustainability Certifications: A Multi‐Theoretical Framework and Comparative Analysis in the Global Wine Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability certifications are increasingly embedded in the governance and competitiveness of the wine sector, yet their strategic role remains under‐theorised. This study conceptualises certifications as multidimensional strategic mechanisms and conducts a comparative analysis of 50 schemes used in the global wine industry.
Alexy Apolo‐Romero, Nieves García‐Casarejos, Pilar Gargallo   +2 more
wiley   +1 more source

FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS

Russian Journal of Economics and Law, 2012
The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of ...
K. S. Globov
doaj  

Sustainability Certifications as Strategic Tools: Environmental Accountability, Institutional Robustness and Global Convergence

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability certifications are increasingly used as strategic tools to advance accountability for environmental sustainability. This study addresses the challenge of fragmented national certification standards by proposing and applying a replicable method to assess the structural robustness and convergence of industry‐specific ...
Teresa Turzo, Cecilia Chirieleison, Carmela Gulluscio, Giacomo Marzi   +3 more
wiley   +1 more source

Pentingnya Peran Logo dalam Membangun Brand

Humaniora, 2013
Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand
Angela Oscario
doaj  

The Impact of Sustainability Labelling on Consumers' Evaluation and Choice of Food Products: A Systematic Literature Review

Business Strategy and the Environment, EarlyView.
ABSTRACT The last five years of research on sustainability labelling, reported in 175 journal articles, documents its effectiveness in increasing consumer choices of more sustainable food products. Some sustainability labels come out as stronger than others and their impact varies across products, countries, and individual consumers, depending on label
John Thøgersen, Lucía Romero‐Verdú, Anne O. Peschel   +2 more
wiley   +1 more source

LOGO AND THE DESIGN PRINCIPLES

Journal of Industrial Design and Engineering Graphics
This paper has tried to explain the importance of the general and special principles in logo design. The study was realized on a lot of logos to understand when a designer could use the principles to create wonderful graphic representations. It is about
Victor ADIR, Nicoleta Elisabeta PASCU, George ADIR, Gabriel George GEAMBASU   +3 more
doaj  

Peranan Komunikasi Visual bagi Identitas Perusahaan

Humaniora, 2013
In the current era of globalization, along with expanding the market, many companies are competing to attract the attention of consumers to buy their products.
Laura Christina Luzar, Monica Monica
doaj  

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source