Results 91 to 100 of about 36,319 (265)

Bedah Logo Autocillin Menggunakan Teori Semiotika

Humaniora, 2010
When a brand will communicate with people through visual media, then a visual communication designer will act as the sender in meaningful visual. A vehicle product assurance, Autocillin, will launch its brand; therefore it needs to presence visual ...
Sari Wulandari
doaj  

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS

Journal of Industrial Design and Engineering Graphics
: This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate ...
Elena-Raluca RADU
doaj  

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen, Ruth Mugge, Jan P. L. Schoormans   +2 more
wiley   +1 more source

Apple Logosunun Değişim Süreci ve Apple İçin Alternatif Bir Logo Tasarım Uygulaması ve Ölçümlenmes

IDA: International Design and Art Journal, 2020
Bu çalışmanın amacı; farklı sektörlerde yer alan markaların tasarımlarını analiz etmektir. Bu doğrultuda elektrik ve elektronik sektöründe yer alan Apple markasına ait logonun değişim süreci incelenmiş, yeni bir logo tasarımı yapılmış, tüketicilerin ...
Kübra Nur SARISOY KAYMAK, Gökçin ÇUBUKCU   +1 more
doaj  

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Engineering Biochar‐Derived Functional Materials for High‐Performance Supercapacitors: Design Principles, Mechanisms, and Scalable Strategies

Carbon Energy, EarlyView.
ABSTRACT Biochar has emerged as a useful and adaptable source of carbon for supercapacitor electrodes. Its value comes from the way biomass chemistry, thermal conversion, and activation conditions shape the resulting pore network, surface groups, and degree of carbon ordering.
Soumen Mandal, Avinash C. Mendhe, Mayna Roy, Neha S. Barse, Taejoon Park, Han‐Seung Lee, Haigun Lee   +6 more
wiley   +1 more source

One century of teaching, research, and innovation in chemical engineering in Mexico: The role of chemical engineering in the background and future of polymer science and industrial production in Mexico

The Canadian Journal of Chemical Engineering, EarlyView.
Timeline of key academic milestones and individuals that shaped chemical engineering at FQ‐UNAM and in Mexico. Abstract One hundred years after the beginning of the teaching of Chemical Engineering in Mexico, which started in 1925 in the former National School of Chemical Sciences, currently Faculty of Chemistry (FQ) at National Autonomous University ...
Patricia Pérez‐Salinas, Alberto Rosas‐Aburto, Eduardo Vivaldo‐Lima   +2 more
wiley   +1 more source

Experimental methods in chemical engineering: The scientific method versus engineering design methodology

The Canadian Journal of Chemical Engineering, EarlyView.
Abstract Engineering graduate students confuse the scientific method and problem solving when presenting their pre‐doctoral exams and theses: Science discourse adopts question and hypotheses to assert and establish a study's rationale, while it is problem and objectives in engineering design.
Gregory S. Patience, Alexander R. P. Harrison, Nicolas A. Patience, Paul A. Patience, Robert S. Weber   +4 more
wiley   +1 more source

CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley   +1 more source