Results 111 to 120 of about 1,459,515 (300)
, 1988 Ballot decision upsets Regents -- UAS Library bids opened -- UAS logo selection questioned -- Knight greets year -- A Whaler welcome -- Enrollment up by 53 -- New page opens at bookstore -- Spring honor rolls announced -- NEWS ...
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Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
, 2017 Abstrak. Desain logo yang dirancang dengan baik akan berpengaruh secara signifikan terhadap khalayak sasaran (target audiens) yang dibidiknya, dimana tampilan visual logo dapat langsung menginformasikan bagaimana bisnis yang dikelola itu (baik berupa ...
Said, Abdul Azis
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Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source
Carbon Energy, EarlyView.ABSTRACT Biochar has emerged as a useful and adaptable source of carbon for supercapacitor electrodes. Its value comes from the way biomass chemistry, thermal conversion, and activation conditions shape the resulting pore network, surface groups, and degree of carbon ordering.
Soumen Mandal +6 more
wiley +1 more source
Semiotics Analysis of Cibuntu Tourism Village Logo [PDF]
, 2019 Cibuntu Tourism Village is located in Pesawahan District, Kuningan Regency, West Java. Its ancient heritage and racial landscape have made the Cibuntu Tourism Village win national and international awards in the community-based tourism category.
Aditya, A. (Aditya) +1 more
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Chemistry – A European Journal, EarlyView.This review highlights biocatalytic prenylation as a versatile strategy for tailoring the functional properties of peptides and proteins. By comparing branched isoprenoids with linear lipids, we illustrate how specific prenyl architectures modulate the behaviors of lipidated proteins within membrane environments.
Daisuke Fujinami +2 more
wiley +1 more source