Results 121 to 130 of about 36,138 (146)

Pengaruh citra merek dan keputusan pembelian terhadap loyalitas merek

Jurnal Riset Sains Manajemen, 2018
Purposes - The purpose of this study is to analyze the effect of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the influence of brand image on brand loyalty through purchasing decisions.
openaire   +1 more source

Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Batik (Studi Kasus Konsumen Batik “Luar Biasa” Laweyan) [PDF]

, 2014
Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian batik (studi kasus konsumen Batik Luar Biasa Laweyan).
, Drs. Wiyadi, MM, Wicaksono, Agung
core   +1 more source

PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN SPEEDY INSTAN

Jurnal Ekonomi Akuntansi dan Manajemen, 2015
Home Profile Visi dan Misi Sejarah Singkat Struktur Organisasi Pimpinan Fakultas Dosen & Karyawan Kurikulum Akademik Departemen Administrasi Akademik Kalender ...
Taufiq Zain
doaj  

ANALISIS PENGARUH KEPERCAYAAN MEREK DAN LOYALITAS MEREK TARHADAP KEPUTUSAN PEMBELIAN

Sustainable Business Journal
This study aims to examine the effect of brand trust and brand loyalty on purchasing decisions moderated by product quality on Aglio products. The population in the study was 179 with a sample size of 65 consumers using purposive sampling techniques. The data source used was primary data taken directly from respondents.
Hamid Khoirulloh, Paulus Wardoyo, DC Kuswardani   +2 more
openaire   +1 more source

PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY

E-Jurnal Manajemen
Bisnis ritel berkembang dengan sangat cepat, menghasilkan kompetisi makin ketat. Strategi yang tepat membangun loyalitas pelanggan terhadap perusahaan. Menciptakan brand image dan service quality yang baik dapat berdampak terhadap meningkatnya kepuasan ...
Kadek Ogi Prasatya, I Putu Gde Sukaatmadja   +1 more
doaj   +1 more source

Pengaruh citra merek dan minat beli terhadap loyalitas merek

Jurnal Riset Sains Manajemen, 2018
Purposes : The purpose of this research is to analyze the influence of brand image on buying interest; the influence of the brand image on brand loyalty; the influence of buying interest on brand loyalty; and the influence of brand image and brand loyalty mediated by buying interest.
openaire   +1 more source

Analisis “Brand Equity” Siaran Berita Stasiun Televisi Swasta Indonesia

MediaTor, 2004
Penelitian ini bertujuan untuk mengetahui keadaan berbagai merek siaran berita stasiun televisi swasta berdasarkan dimensi ekuitas mereknya, dengan memfokuskan pada empat dimensi ekuitas merek, yang meliputi loyalitas merek, kesadaran merek, persepsi ...
Arif Sugiono, Prima Mulyasari Agustina
doaj  

CITRA MEREK TERHADAP LOYALITAS KONSUMEN OLIVE FRIED CHICKEN DI YOGYAKARTA

Jurnal Analisis Bisnis Ekonomi, 2013
Citra merek adalah sebuah elemen yang berkontribusi terhadap kesuksesan sebuah organisasi, pemasaran, baik perusahaan bisnis maupun nirlaba, pemanufakturan maupun penyedia jasa dan organisasi lokal maupun global. Citra merek memiliki tiga komponen yaitu,
Aprilia Dhany Prastika Sari, Fajarwati Fajarwati   +1 more
doaj  

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PERAN CINTA MEREK MEMEDIASI PENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK

E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2023
Brand loyalty is related to the level of customer tendency to make repeat purchases by satisfied customers and positively evaluate the product, to gain loyalty it is necessary to make customers have a good experience and brand love for the I Look Daily brand.
Ni Wayan Sri Suprapti, Ni Made Ari Mas Milinia   +1 more
openaire   +1 more source

LOYALITAS MEREK MELALUI PENGALAMAN MEREK DAN NILAI PELANGGANSMARTPHONE XIAOMI

Jurnal Ekonomi dan Bisnis (EK&BI), 2022
The competition between smartphone manufacturers is getting tougher along with the increasing demand for smartphones. Brand loyalty is important for companies because it can predict future purchases. This study aims to determine the effect of brand experience on the loyalty of the Xiaomismartphone, to determine the effect of customer value onthe ...
Dendi Fratama, Cahyani Pratisti
openaire   +1 more source