Results 51 to 60 of about 194 (114)

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, ASOSIASI MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PELEMBAB WARDAH PADA KONSUMEN AL YASINI MART WONOREJO

Sketsa Bisnis, 2014
Sudah bukan rahasia lagi jika kebanyakan kaum hawa menyukai bahkan menjadi keharusan untuk melakukan perawatan tubuh terutama wajah. Seiring dengan semakin pesatnya persaingan dalam dunia perdagangan, maka tidak heran jika merek merupakan bagian paling ...
Siti Fatimah
doaj   +1 more source

Pengaruh Kepuasan Pelanggan Terhadap Kepercayaan Merek, Loyalitas Merek dan Ekuitas Merek Marugame Udon

Widya Manajemen, 2023
This study aimed to determine the effect of customer satisfaction on brand trust, brand loyalty, and brand equity. The population in this study are Marugame Udon customers in the Greater Jakarta area. The sampling technique used in this study was purposive sampling, namely customers who had made purchases more than twice so 201 people were obtained as ...
Pinkan Rosdayanti, Meylani Tuti
openaire   +1 more source

PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK STRAP LEATHER KING

Jurnal Performa, 2018
Penelitian ini dilatarbelakangi oleh berkembangnya dunia usaha industri fashion. Tujuan dari penelitian ini adalah untuk menguji pengaruh dari elemen-elemen ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas
Steven Christianto Putra
doaj   +1 more source

Pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas merek sepatu NIKE di Surabaya [PDF]

Journal of Business and Banking, 2019
This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the
openaire   +2 more sources

Peran citra merek hijau, niat merek untuk meningkatkan loyalitas pembelian

Journal of Business and Information Systems (e-ISSN: 2685-2543), 2021
This study aims to determine the role of green brand image in an effort to increase brand intention, and purchase loyalty. Research locations were held in various universities in the province of D.I.Yogyakarta. The population of this research is university students, and the research sample is 222 students. The sampling technique uses purposive sampling
Susi Sulastri, Rin Nanik, Sri Rahayu
openaire   +2 more sources

FAKTOR-FAKTOR PEMBENTUK LOYALITAS MEREK PADA PENGGUNA PONSEL SMARTFREN

Jurnal Economia, 2016
Abstrak: Faktor-Faktor Pembentuk Loyalitas Merek pada Pengguna Ponsel Smartfren. Penelitian ini bertujuan menguji pengaruh dimensi dari nilai pelanggan dan identifikasi merek terhadap loyalitas merek dengan kepuasan pelanggan sebagai variabel mediasi ...
Aji Wira Tama, Wisnu Untoro
doaj  

Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction

MIX: Jurnal Ilmiah Manajemen, 2021
. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand.
Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman   +2 more
doaj   +1 more source

Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur wardah

Journal of Business & Banking, 2019
The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and celebrity endorsement on brand loyalty of Wardah face powder ...
Anggi Novitasari, Tatik Suryani
openaire   +3 more sources

Hubungan Antara Citra Merek Dengan Loyalitas Pelanggan di PT. Harian Waspada Medan

Islamika Granada
Penelitian ini bertujuan untuk mengetahui hubungan antara citra merek dengan loyalitas pelanggan di PT. Harian Waspada Medan yang menggunakan pendekatan kuantitatif korelasional. Sampel terdiri dari 69 pelanggan yang dipilih dengan menggunakan teknik non-
Prahasta Prayitno, Shirley Melita Sembiring Meliala   +1 more
doaj   +1 more source

Strategi Experiential Marketing dan Loyalitas Merek

The Winners, 2008
Consumer experience born from the consumption of a product or service gives a distinct impression in the minds of consumers. This impression creates brand loyalty, provided that the appropriate marketing program is designed to provide a unique experience.
Dian Tauriana, Rendy Manlin
openaire   +3 more sources