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Security, Loyalty, and Science [PDF]
Both sides of a sensitive problem are assessed by Professor Gellhorn in this penetrating analysis of national security and its effect upon scientific progress. The costs and advantages of secrecy in certain areas of science and the conflict between national safety and individual rights in the administration of our federal loyalty program are presented;
Byron S. Miller, Walter Gellhorn
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Navigating from programme loyalty to company loyalty
Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not necessarily towards the company brand. This research answers the question, “How do customers navigate from programme loyalty to company loyalty?” by uncovering three ...
Seema Gupta, Tanvi Gupta, G. Shainesh
doaj +3 more sources
Emotional Competence of Healthcare Workers and Its Impact on Patient Loyalty in Vietnamese Hospitals [PDF]
# Objective To evaluate the effect of healthcare employees' emotional competence (EC) on patient loyalty in public and private hospitals in Ho Chi Minh City, with a focus on the mediating roles of respect, trust, and rapport.
Phuoc Thien Mai+4 more
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A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]
This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan+3 more
doaj +1 more source
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja+3 more
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Loyalty trends and issues in tourism research [PDF]
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research.
Marina Laškarin Ažić+2 more
doaj +1 more source
Loyalty in the supermarket [PDF]
Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and
Vieira, Valter A., Damacena, Cláudio
openaire +6 more sources
Theoretical aspects of determining the types of customer loyalty [PDF]
An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna+2 more
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Abstract This article analyses the use of loyalty inducing discounts in vertical supply chains. An upstream supplier and a competitive fringe sell differentiated products to a retailer who has private information about the stochastic demand.
Akgun, U, Chioveanu, I
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