Results 271 to 280 of about 148,538 (312)

Loyalty to Loyalty

2012
openaire   +2 more sources

From Brand Loyalty to Customer Loyalty

1996
Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
openaire   +1 more source

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of Business Research, 2020
Jiyoung Hwang, Laee Choi
exaly  

Loyalty Oath

Science, 1959
openaire   +2 more sources

Loyalty Oath

Science, 1961
openaire   +4 more sources

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Journal of the Academy of Marketing Science, 2003
Youjae Yi, Hoseong Jeon
exaly  

Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science, 2011
Heiner Evanschitzky, B Ramaseshan, David M Woisetschläger   +2 more
exaly  

Loyalty

World Neurosurgery
openaire   +2 more sources

Destination image and tourist loyalty: A meta-analysis

Tourism Management, 2014
Hongmei Zhang, Xiaoxiao Fu, Liping A Cai   +2 more
exaly  

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Journal of Marketing, 2008
Scott A Thompson, Rajiv K Sinha
exaly